The health insurance Portability and Accountability Act of 1996 (HIPAA) dictates how healthcare providers and organizations use disclose and protect their patients personal information. Also included are regulations on cloud services and email providers. In the case of email addresses, a practice is capable of being HIPPAA compliant if it uses compliant email providers […]
Social media plays a huge part in the current marketing landscape. Author Seth Godin says that “Marketing is no longer about the stuff you make, but about the stories you tell.” What does this mean? Well, in today’s day and age, marketing is about giving content that relates and communicates something relevant to themselves […]
Modern dental marketing is moving towards the internet. As such, an important part of your dental practice’s growth will be using marketing strategies and tactics. In order to help you market your practice, we here at solution21 think it’s important for dentists to understand how this online marketing works and helps your practice and your […]
Marketing has become a necessary part of having a successful medical practice. You can spare no expense in providing a high-quality experience for your patients, but it doesn’t mean anything unless you are bringing local patients into your practice. Your practice needs to be visible to your patients online. For example, if a potential patient […]
By Kian Alisobhani | Solution21 | Jr. Blog Coordinator
It might feel like you have little control over what is posted on the Internet about your medical practice, and to some extent, that may be true. However, that does not mean you must sit idly by while past patients comment on their experiences. Whether they are […]
By Kian Alisobhani | Solution21 | Jr. Blog Coordinator
Plastic surgery lends itself to online marketing more than other medical disciplines. Unlike other disciplines, you can often see the success in cosmetic and to a lesser degree reconstructive surgery. Your potential patients will expect your website to be visually pleasing and professional. Solution21 is an experienced […]
By Kian Alisobhani | Solution21 | Jr. Blog Coordinators
According to studies from the Pew Research Center, over two-thirds of web-users have searched for health or wellness information at some point. With this in mind, your dental practice needs to provide more content for them to find. What you provide shouldn’t be limited to just information […]
By Kian Alisobhani | Solution21 | Jr. Blog Coordinator
In order to convert potential patients to your dental practice, you need a well-designed website. To help you get started, we’ve helped put together this reference guide in order to show what factors into having a strong web presence and how to achieve that.
Search Engine Optimization
Something to keep […]
By Kian Alisobhani | Solution21 | Jr. Blog Coordinator
Your website is the bedrock of marketing your medical practice in the digital age. Medical practices can’t rely on second-hand accounts from friends or overheard at the grocery store to attract new patients. Most potential patients are going to find out about your practice because of online […]
By M. Mojgani | Solution21 | Senior Web Admin
Because the online marketplace is constantly changing, an SEO professional’s toolbox must be constantly evolving to ensure the best results. SEO, as an industry, is constantly in motion. Many older SEO tactics have become obsolete, such as content under 300-words, keyword stuffing, and improper image management.
Designing and […]
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