Paid Search Marketing

Paid search marketing is a form of advertising that places your ads in front of people who are searching for your products or services. Statistics show that targeted ads are twice as effective as non-targeted ads. By utilizing paid search advertising, not only will you drive more traffic to your website, but you’ll also ensure that your visitors will be likely to make conversions. Consumer surveys show 75 percent of people believe paid advertisements make it easier to find what they’re searching for online.

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How Paid Search Campaigns Can Save You Money

Search marketing can help you save by only paying for the advertisements that deliver clicks. Not every paid search campaign uses a pay-per-click (PPC) model. Nonetheless, it’s currently one of the most cost-effective strategies. Other models include CPM, where you’re charged a fee per thousand impressions, and CPA, where you only pay when you make a conversion.

Paid search campaigns are particularly effective for health and dental businesses. Up to 76 percent of people who use a smartphone to search for a nearby business end up visiting the business in person within one day. When someone searches for a dentist or a health clinic, it’s usually because they have an immediate need for one. By launching a campaign, you’ll gain traffic and help people access the health services they need.

Paid Search Marketing