Healthcare Website Design Tips To Better Engage Patients


Today, more patients are searching online for healthcare information. Through the internet, people have access to a wealth of information. A recent study reveals that about 80% of people get information about their medical conditions online because they find that more comfortable than talking to their doctor. This is why a great website is important to a healthcare organization. Your website gives your potential patients the first impression about your healthcare organization, so you should put your best foot forward.

A well-designed website will increase your patients’ satisfaction. A user-friendly website health website encourages potential patients to contact your practice. Easy navigation, easy and fast access to information and overall professionalism of your health website are helpful to people. Your visitors will appreciate them.

As easy as having a more modern and effective health website with consideration for the needs of potential patients and the ability to turn visitors into loyal patients sound, there’s a disconnection between what medical practices is all about or what healthcare organizations and patients’ expectation when exploring health websites. It is crucial to work with a Healthcare Website Design Company to create a website with a seamless, intentional experience to fuse these capabilities together in consideration of the user.

Your final health website design needs to go beyond capturing healthcare specialty, your style, and your brand identity. The following healthcare website design tips will help you stimulate more traffic and better engage your potential patients:

1. The Service Of A Web Design Company

Health care is a specialized profession. It is necessary to work with a company that offers healthcare web design services and leverage their experience in this field. They will work with you to create a simple and clearer menu structure. With this, visitors will have quick access to the information they seek.

A healthcare website design company understands the peculiarity of health website designs and the approach for health blogs, pharmacy websites, fitness websites, laboratory websites, and hospital and clinic appointment bookings

2. A Patient-Focused and Clutter-Free Home Page

You want your welcome or homepage to emotionally connect with your users and instantly communicate your most important messages. Most visitors to your healthcare website will quickly scan your home page while paying attention to appealing keywords, images, or subheadings. They will click away if they don’t find what they are looking for and head to another healthcare provider’s website. Get a clean and uncluttered welcome page with your most compelling content appearing high on the page. It will be hard for your new visitors to miss your message, and they will be able to understand what your practice is all about.

You shouldn’t have every inch of your web page filled with content. Having enough white space around various elements such as photos, content, call to action, video, and branding info – and between paragraphs – helps your website to have a more inviting feel. Resist the urge to talk about yourself or your credentials on your welcome page. Instead, focus on talking about your new visitor.

3. Blog

Creating and maintaining a blog can be a daunting, time-consuming task, but this will boost your organic search rank and help you build a stronger online presence.

Apart from searching for health care providers on the internet, people are also looking for suggestions, tips, and tricks on how to live a healthy lifestyle. A recent survey shows that about 30% of Millennials consult blogs for health information while 13% of them do not.

Write about relevant and more specific topics in your industry. Write with properly researched targeted keywords in mind. Your target audience wants to learn more about their health. The topics may include health insurance, fitness exercises, diet, etc. With Buzzsumo, you can get inspiration for your health website’s blog post. The tool gives you insights into what experts in your industry are writing about and their share counts on social media.

4. Patient Reviews

Apart from a modern design and easy navigation, professional healthcare must provide accurate information about the healthcare workers. The best way to achieve this is by including patients' testimonials and reviews on your website.

Prospective patients see online reviews as a valuable source of information. Reviews reveal the level of expertise of a doctor, the overall care, and the bedside manner. They also let people have an idea of what they can expect to get from your medical practice if they decide to book an appointment with you. While reviews are not to be trusted completely, they still provide a general overview of a health consultant.

5. Have a Navigational Structure and Intuitive Functionality

A good healthcare website must have a simple navigational structure and a website taxonomy. A good website's taxonomy ensures that your health website is organized to make intuitive sense as users go from one page to another. It encourages an easy understanding of your site’s structure.

With the help of a Website Design Company, logically arrange the topline menu bar of your website with dropdown submenus. A logically arranged menu bar helps your visitors easily find their topics of interest.

Make use of prominent call-to-action buttons. Use quality images, simple infographics, and easy-to-understand charts. Embed appointment requests' dedicated links, font sizes, and font types suitable for all readers.

6. Easy to Read & Emotionally Compelling Content

Prospective clients don’t care much about your credibility. Talk less about yourself. Connect with your visitors emotionally by mentioning their symptoms, frustrations, feelings, and solutions.

Speak their language and let them know that you genuinely care. Don’t copy generic content from other health websites. A phrase such as “Here at WXY Healthcare…” is common and it focuses on you and not what is in it for your visitors or why they should choose you over other medical practitioners.

Using ‘we’, ‘I’, or ‘our’ distances you from your prospective patients. Also, pay attention to the readability score of your content. The scores should be high to ensure your visitors effortlessly engage with your content.