Branding
Provides patients the complete experience with practice, services, and reputation
Branding keeps your medical or dental practice from being bland, plain, and unrecognisable.
An effective brand communicates qualities such as a high level of care, expertise, technology, efficiency and professionalism with your prospective patients. It will help to inspire confidence and trust and make it easier for you to market your practice and services. Purposeful, solid and consistent branding can accelerate your reputation, which is your most valuable asset.
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Developing Branding Identity for Your Practice
Dental and medical practices who invest in effectively developing a great brand highly succeed. A great brand goes beyond name recognition, it establishes strong visual and emotional image of your practice in the competitive market. Branding is a way of clearly highlighting what makes your practice and your services different to, and more desirable than, the competition. Solution21’s Branding services will help you choose the right branding elements to reflect your practice and services.
Logo Design
A custom logo design is the first and most important step to creating your practice brand or identity. We invest on time to get to know your practice and create the right and distinct identity. We use distinctive graphics, symbols, shapes and illustration to reflect your practice and services and we use it in a consistent way. Choosing the same basic graphic elements will help patients remember your brand faster.
Typography & Font
The choice of font style and size, typeface, spacing, kerning, line height, leading, and tracking for your branding matters because it affects the mood and cognitive performance of readers. If your copy is hard to read because the letters are too small, the words are too close or far from each other or too stylized, it is most likely that they will leave your site and fail to convert. Typography is crucial because it can make the whole process of understanding and comprehending information on your website, collaterals and advertisements effortless.
Color Palette
Color is one of the most important components when it comes to brand identity. The colors you choose will make a significant impact on memory retrieval and your patient’s impression of your brand, practice and services.
Typography & Font
The choice of fonts, typeface, kerning, line height, leading, kerning and tracking for your branding matters. If your copy is hard to read because the letters are too small, the words are too close or far from each other or too stylized, it is most likely that they will leave your site and fail to convert. Typography is crucial because it can make the whole process of understanding and comprehending information on your website, collaterals and advertisements effortless.
Positioning Statement
As part of your overall branding strategy, it is critical to develop a positioning statement, more commonly known as unique selling proposition (USP). This will help you rise above the competition and clutter in the marketplace. Your positioning is the unique competitive advantage that influences your patients to see you as their best choice. Your positioning statement must be true, differentiate your practice and services, memorable and compelling.
Deliver Effective Branding Consistently
At Solution21, we help you build powerful brand to promote your practice, to establish positive differentiation and reinforce your reputation in the competitive market. Effective and consistent branding is about the entire experience and relationship that patients have with you, your practice, services and your team. Furthermore, branding communicates what makes your practice and services special. It also sets the expectations that patients will get the benefit of your practice unique value each time they visit or call.
If you need help developing your practice brand identity, please contact Solutio21 branding experts at 949-336-7575 or fill out the form below for a FREE healthcare marketing consultation.