What is Remarketing?
Showing an ad multiple times has a great impact on conversion rate. Using traditional marketing methods, such repetition could cost thousands of dollars in a short period of time. Remarketing technology makes this an affordable option by only targeting patients who have already showed interest by visiting your website. Google Remarketing helps secure new customers even after they leave your website.
How does Remarketing work?
A piece of code placed on your website drops a cookie onto every visitor’s browser. Then, when the visitor leaves your site and opens another site that sells ad space to Google, one of your Remarketing ads will appear in an available ad space.
Patient First Visits Your Medical Website
Patients may not make a decision on their first visit. They will likely evaluate many other healthcare providers in the area before reaching a decision. It’s the best time to make the right impression & stay ahead of the competition.
Patient Sees Your Ad on Other Websites
The first visit to your website is memorized, and your ad is then displayed while they are viewing other websites. We will evaluate your business model to determine the best ad strategy for your practice, including the right call-to-actions (CTA).
Drive Visitors Back to Your Website for Conversion
Your Remarketing follows your potential patients around the Internet, reminding them of your services and, eventually, clicking on your ad to drive them back to your website for conversion.
What you need to do to take advantage of Remarketing
So what do you need to do right now to take advantage of this cutting-edge healthcare pay-per-click marketing strategy for your practice?
- Install Google Analytics on your website
- Link your AdWords to your Google Analytics
- Determine and set your pay-per-click advertisement budget
- Decide how you want your Remarketing to work for you
- Make sure you have an optimized landing page to go with your campaign
- Test the effectiveness of your Remarketing campaigns
- Adjust and enhance your campaigns to make them more profitable
- Catch missed conversions and grow your patient base