Search Engine Marketing FAQ

What is Search Engine Marketing (SEM)?

Search engine marketing (SEM) is an umbrella term that refers to all activities that generate visibility in search engine results to generate new leads and increase revenue for your practice. Common strategies that fall under SEM include search engine optimization (SEO) and pay-per-click (PPC).

What is the difference between Social Media Marketing and Search Engine Marketing?

Search engine marketing (SEM) is a broader term is a broader term that covers many aspects of internet marketing, such as search engine optimization (SEO) andpay-per-click (PPC) advertising. SEM helps your practice and services get ranked and found by potential patients through search engines. If you want to get discovered, you will want to rank well to the top of organic search for your target keywords.  You can also buy your way into the sponsored part of Google using PPC advertising such as Google AdWords and Remarketing.  Social Media Marketing (SMM) focuses on interacting, connecting, engaging and sharing content with your current and potential patients. SMM allows you to form relationships with your audience over shared interests and nurture it through various social media channels such as Facebook, Twitter, Pinterest and Blog.

Why should I engage in SEM for my practice?

Numerous research have revealed a fast-growing number of internet users who search online to find their healthcare providers or healthcare services and products. That simply means you have more potential patients waiting to be tapped and discover your practice and services. SEM is also the most cost-effective and highly measurable marketing strategy to generate leads and attract new patients, compared to other offline and online efforts such as email blast, direct mailing or broadcast advertising. It’s also an efficient brand building tool! Don’t get left behind the curve, engage in SEM today and start driving your ROI.

How do I know if SEM is right for my practice?

Unless you demographics or patients don’t use computers or any mobile device, it’s highly likely that you practice will benefit from SEM, whether it’s SEO or PPC. SEM provides your practice an opportunity to improve your bottom line through brand awareness, lead generation and strategic partnerships.  You can tap SEM experts at Solution21 for a free consultation to find out your practice marketing needs and requirements.

How do I get started with SEM?

You can do it yourself, and it involves a lot of learning and research. If you need more information, you can download our Free Search Engine Optimization White Paper and reading our internet marketing blog. But the easiest and quickest way to get started with your practice SEM is to contact Solution21.

How do I measure the success of SEM efforts?

The good thing about SEM efforts is it’s highly measurable. When generating awareness of your practice and services, you can track “impressions” and “clicks” on organic and paid search engine listings. You can measure your ad copy with “click through” and “conversion” rates. To measure qualified leads, you can track online appointment request or email inquiries. You can also use phone tracking to measure conversions.

Why would I choose Solution21’s SEM services?

Based in the heart of Southern California, Solution21 is focused exclusively on providing search engine marketing services to dental and medical practices, including cosmetic surgeons, neurosurgeons and ophthalmologists. Solution21 serves over 1,000 clients ranging from start-ups to well-established medical practices and facilities. Solution21 generates leads and measurable return-on-investment (ROI) for clients by developing world-class digital strategies rooted in a unique background that combines expertise in website design, internet marketing and online marketing strategy consulting. Visit Solution21’s Testimonials to read what clients say about Solution21 and view our Portfolio.  Moreover, Solution21 offers flexible pricing for custom website design and internet marketing services, based on your practice objectives, requirement and  timelines. Visit Solution21’s Packages & Features for pricing structures and features lists.

A beautiful website means nothing until it is found.

Our skilled marketing and SEO team has helped hundreds of dentists improve their online visibility. SEO and marketing tactics change all the time – we are always on the cutting edge to bring you more visibility, and more patients.

Solution21’s team of search marketing experts are ready to help market your healthcare practice. Please contact us at 949-336-7575 or sign up on the form below for a FREE healthcare practice SEO consultation..

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