Advertising on Facebook to Develop New Patients
To maximize results, you do need to have some cursory understanding of how Facebook advertisement works. Facebook advertising is available to even the smallest practices with the most limited budgets. Facebook advertisement can drive new patients to your practice through:
Facebook events page for information on your practice and your key services or specials
Facebook fan page to sign up for monthly or occasional specials
Like or friend the practice page, which can help you grow your own community and turn into a valuable asset
Facebook advertisement appears either along the sidebar or lower portion of the Facebook page being viewed. They typically include a brief but captivating title, a thumbnail image and a short description with a link either to a business’s Facebook page or an external website. Additionally, Facebook users viewing your ad can click the Facebook Like button and endorse your ad, allowing their Facebook friends to view the endorsement of your practice or services, considered as new generation word of mouth.
Optimized Facebook Advertisement
Facebook ads can be optimized to target specific types of Facebook users, especially if you offer healthcare services to specific group of people living in particular areas. These same parameters can target users based upon their:
Targeted messages- Facebook can deliver to targeted demographic and interest level due to its scale and targeting capability.
Profile demographics- determined from users’ profile information, such as age, interests, employer or browsing habits
Geographic Targeting- Very effective at targeting specific metro areas and cities