With access to over 1 billion people on Facebook – We can help you find your patients!

Facebook advertisement provides healthcare practices with a marketing tool that can target prospective patients by narrowing down to their age, gender, interests or location. Facebook has a billion total monthly users and 600 million monthly mobile users. Furthermore, Facebook ads have been 91% accurate when optimizing demographic and location data. Facebook advertisers experience 31% higher brand awareness than the online average.

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Advertising on Facebook to Develop New Patients

To maximize results, you do need to have some cursory understanding of how Facebook advertisement works. Facebook advertising is available to even the smallest practices with the most limited budgets. Facebook advertisement can drive new patients to your practice through:

Facebook events page for information on your practice and your key services or specials
Facebook fan page to sign up for monthly or occasional specials
Like or friend the practice page, which can help you grow your own community and turn into a valuable asset

Facebook advertisement appears either along the sidebar or lower portion of the Facebook page being viewed. They typically include a brief but captivating title, a thumbnail image and a short description with a link either to a business’s Facebook page or an external website. Additionally, Facebook users viewing your ad can click the Facebook Like button and endorse your ad, allowing their Facebook friends to view the endorsement of your practice or services, considered as new generation word of mouth.

Optimized Facebook Advertisement

Facebook ads can be optimized to target specific types of Facebook users, especially if you offer healthcare services to specific group of people living in particular areas. These same parameters can target users based upon their:

Targeted messages- Facebook can deliver to targeted demographic and interest level due to its scale and targeting capability.
Profile demographics- determined from users’ profile information, such as  age, interests, employer or browsing habits
Geographic Targeting- Very effective at targeting specific metro areas and cities

A beautiful website means nothing until it is found.

To add Facebook Advertisement as key ingredient to your online marketing brew, please contact our social media marketers at 949-336-7575 or sign up on the form below for a FREE Medical SEO consultation.

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