Medical, Dental, and Plastic Surgery AdWords FAQ

Millions of prospective patients are searching on the Internet for dentists, physicians, chiropractors, optometrists, and other medical specialties. We put you in front of them with your optimized AdWords advertisement!

What’s the cost of AdWords advertisement?

AdWords differs from traditional forms of advertising. It doesn’t come with price lists or rate cards. Instead, our standard pricing model relies on a cost-per-click (CPC) based auction. You are given full control over your advertising costs and you are free to choose how you will spend your money.

How much budget do I need?

You’ll start by choosing a daily budget you’re comfortable with, and then change it at any time. There’s no minimum spend and you’re not locked into a contract.

You only pay for results?

With ads on Google you’re not charged when your ad is displayed, but only when someone clicks on your ad to go to your website. In other words, you only pay when your advertising works. In short, you only pay when your advertising works!

What is keyword research and bid management?

Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the “right” keywords can make or break your website. Through the detective work of puzzling out your market’s keyword demand, you not only learn which terms and phrases to target, but also learn more about your customers as a whole. PPC bid management is one of the more complicated areas of PPC marketing, so many advertisers choose to automate using either the automated bidding option in Google AdWords or a third-party bid management solution. Both approaches have their upsides and downsides – Google’s automated bidding feature is free, but requires you to give up complete control, and it’s less than transparent. Third-party bid management software is generally more robust, but (obviously) it comes with a price tag, so it may not be feasible for smaller, budget-strapped advertisers.

What is A/B ad copy testing?

Ad copy testing is one of the foundation blocks of PPC campaign optimization. With our advanced A/B testing strategies we constantly improve the content of your ad to drive the most number of patients to your website.

What is Google Ad Extensions?

By including additional business information with your ad, such as your address and phone number, more website page links, or a special offer, ad extensions offer customers even more reasons to click your ad. Ad extensions appear with your ad on Google, and in some cases across the Google Display Network. There’s no additional cost for add extensions to your campaign but, as always, you’re charged for clicks on your ad.

Do you optimize AdWords advertisement for mobile or tablet?

Yes, we optimize all ads to be compatible with all platforms including desktops, laptops, mobile devices and tablets.

Millions of prospective patients are searching on the Internet for dentists, physicians, chiropractors, optometrists, and other medical specialties. We put you in front of them, and place your site on the first page of Google in 3 days!

A beautiful website means nothing until it is found.

Our skilled marketing and SEO team has helped hundreds of dentists improve their online visibility. SEO and marketing tactics change all the time – we are always on the cutting edge to bring you more visibility, and more patients.

If you need help setting up this unique and highly effective and profitable healthcare marketing strategy, please contact us at 949-336-7575 or sign up on the form below for a FREE healthcare marketing consultation

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