Solution21’s SEO Process is focused on several SEO best practices: on-page optimization, content development, link building (inbound, outbound, and internal links), performance, site architecture, off-site SEO, social media integration, analytics and reports. The goals are to improve your online visibility and ranking and increase traffic to your dental or medical website through our SEO strategies.
The first step involves analysis of your online presence, website, link structure, code, meta tags and website content. In this phase, we will also analyze your your top competitors that show up on search engine results for the keywords you plan to rank on.
Having the right set of keywords is at the heart of good search engine optimization effort. At Solution 21, we perform extensive keyword research using leading online tools and actual search data to find keywords that are relevant to your practice. Some of the factors that impact your keywords are your demographic, geographic location, the type of your practice, and your physical and online competitors. We will be consulting with you before finalizing the set of keywords.
We develop content and strategically integrate the approved keywords based on the right level of keyword density against length of content and we implement titles, anchor texts and interlinking. Every page content is assigned a keyword and filled with relevant topics and images.
Our effective link building techniques are focused on relevancy. Optimization is the fuel that power the pages and the website, as a whole. Solution21’s SEO specialists optimize the code and rewrite the title tag, description image alt tag, keyword tag and snippets to ensure that the page is optimized for search engine and users. Meta tags are heavily relied on measurements of relevancy by search engines.
Link building remains an important part of Solution21’s SEO strategy. Links from other trusted websites can boost your practice website’s visibility and search engine ranking. We only obtain links from relevant and clean links websites.
Page loading speed
How fast your pages or website loads on desktops and mobile devices is an important ranking factor for all search engines. How quickly your page and its content loads can impact user experience and could spell the difference between your potential patients calling you and abandoning your website.
Social media integration
Social media is the new word-of-mouth and has become an integral part of search. Solution21’s SEO strategy involves integrating your social media with your website to diversify search results.
Analytics and reports
Solution21 provides complete access to analytics and monthly SEO reports, including ranking reports, graphs on rankings, traffic flow, click rates and more.