Local SEO vs National SEO
Depending on the patients you want to reach and how aggressively you want to promote your dental or medical practice, there are different SEO strategies that are available at your disposal to get your website rank high on local and national online searches. It is definitely a must to promote your practice locally through Local SEO in order to attract potential patients who are within the limited radius of your practice location. However, there are times when using National SEO strategy is necessary if you want to reach a larger audience of potential patients outside your surrounding communities.
For dental or medical practices that want to attract patients within their immediate vicinity, focusing on Local SEO makes sense. The focus of a local SEO strategy is to show up in searches made by people within your area to increase exposure for the practice and eventually driving traffic to your website or your physical location.
For practices that would like to attract patients who are willing to travel for the best treatments, engaging in National SEO strategy is an ideal solution. Through National SEO campaign, you increase brand recognition for your practice by using broader keywords, which can generate stronger brand recognition and huge profit for your practice.