1. Make sure that your site is optimized for mobile devices.
The amount of mobile devices being used is truly amazing. There are millions of people who only go online through their smartphone. Therefore, you need to make sure that all of these people will be able to enjoy your site in the same manner as a person who is viewing it on a desktop or laptop computer. The vast majority of sites are optimized for mobile device users. This means that your practice will look prehistoric if mobile device users are not able to easily navigate to all of the various pages on your site. Hire a web designer to optimize your site for mobile devices immediately if you have not done so already.
2. Create videos that introduce yourself and your staff.
You will find that many surgical practices have videos on their sites. People who are considering using your practice to get their plastic surgery procedure performed want to know who they are dealing with. Therefore, it would be a good idea for each surgeon on your staff to make a short video where they discuss their background. Where did they go to school to become a surgeon? How many years have they been performing plastic surgery? What type of procedures does each surgeon specialize in?
3. Make a video tour of your office.
People also want to see what a medical or dental office looks like before they make an appointment. They want to make sure the place looks clean, modern and uses the latest equipment. You need to remember that you are trying to get people to trust you when they have never met you. Taking potential patients on a video tour of your office and showing them some of the equipment you use will go a long way towards building the trust that every plastic surgeon needs to gain from his or her patients.
4. Have a presence on social media.
Like it or not, social media is a crucial tool that must be utilized in order to draw the most public attention to your website. You need to do more than have a Facebook and Twitter account. You need to actually use them on a regular basis. Interact with people to gain followers. Make regular posts that promote your plastic surgery practice. Tell people some of the procedures they can get.
5. Write a new blog post for your website on a weekly basis.
This may seem like a useless chore. However, it is imperative that you load up your site with as much original content as possible. People love to read informative blogs that educate them. Therefore, you should write blogs on topics that people might find interesting about the world of plastic surgery. You could also write blogs related to new advancements in plastic surgery procedures that you perform at your practice. You should solicit questions from people and periodically answer the best ones you receive.