Your Plastic Surgery Domain Name
Your domain name (ABCplasticsurgery.com) is the virtual equivalent of a street address – it is where your website lives online. Called a URL (for Universal Resource Locator), this online address has a specific value, which is represented by what you build upon it. Will your practice appear to be a state-of-the-art plastic surgery clinic or give the impression of being a low-quality practice with little to offer? The quality of your website depends upon many factors, including design, development, programming, features, images, user experience, and more. Present your plastic surgery practice as it should be, with the help of our team at Solution21.
Getting Visible Online
Opening a new plastic surgery practice does not guarantee success. Your practice must be correctly introduced to the community so they are aware of the quality of your work and what you offer in skills, education, knowledge, and the procedures you perform.
Imagine the perfect patient – a professional woman about age 40 who is interested in breast enhancement or an anti-aging procedure. She searches online to get information about plastic surgeons in her area. She searches by typing specific words into the search bar, such as “San Francisco plastic surgeon,” “facelift in San Francisco,” or similar words, depending upon her area of interest. There are thousands of results – but only the first page matters. Few people click to the second, third or fourth pages to get more results from a search engine. It stands to reason that your practice absolutely must be present on page 1, right? It doesn’t mean that the plastic surgeons showing on page 1 are the best – it just reveals that they use SEO tactics. You should too.