Misconceptions of Plastic Surgery SEO
Many plastic surgeons (and other medical professionals) lack a full understanding about how SEO works – or should work. Some have been “burned” by paying for SEO consulting that didn’t produce results, and others haven’t recognized the need for a comprehensive approach to online marketing. These four misconceptions are very common:
#1 – A One-Time SEO Effort is all that’s Needed.
Google, Bing, and Yahoo, as well as other search engines, are constantly being updated. Google has been a master at improving search results for users by updating algorithms and is the most popular search engine used today. For an SEO strategy to be effective, new actions must be taken to meet the new set of criteria on a specific search engine. SEO is a long-term strategy that must be consistently monitored and measured. A one-time effort is not sufficient to produce results that last.
#2 – No Plastic Surgery SEO Techniques Really Work.
Sadly, those in the SEO industry have not always held up their end of an agreement. In most cases, it is because they do not have the full scope of understanding of ACTUAL SEO management, but only a vague concept of a few actions. They typically use a cookie-cutter methodology – it doesn’t work. SEO, when done right, produces measurable results. If you have, in the past, used an SEO team that failed to get you the results promised or what you envisioned, they merely failed to have the depth of knowledge about the process to produce results for you. Just like plastic surgeons, there are varying levels of skill – and even artistry. We are proud of our team of SEO experts and the consistent results they produce.