Your plastic surgery practice has been a massive investment, starting with the cost of your education and the many years you committed to becoming a master in your field – and that’s just the beginning. You now deal with the costs associated with leasing your office, payroll, equipment costs, and countless other expenses. The bills are due every month, no matter how many patients you have treated, and for what price.
To become more profitable, it is imperative that you have a powerful online presence. Word-of-mouth, in the current culture, lives online. Patients share their stories about their experience with a specific plastic surgeon online on various review sites, and these comments are trusted. The statistics tell the tale: 65 percent of people search online for information prior to making a decision about undergoing a procedure, and the plastic surgeon who can best perform it. A correctly developed, comprehensive SEO strategy is a critical part of marketing your practice, and can produce results far beyond traditional marketing campaigns – at lower cost.