A keyword phrase has multiple words, and in the SEO industry is called a “long-tail” keyword. These are phrases like “who is the best plastic surgeon in Seattle?” Essentially, long-tail keywords are real world questions and phrases typed into the search engine by a user who wants information. These long-tail keywords can produce massive interest and traffic, but many SEO consultants fail to identify the most effective long-tail phrases, and try to get a site ranking with the most basic keywords, such as “Seattle plastic surgeon.” This keyword won’t produce much in results, as every plastic surgeon in the area uses it. Targeting and using long-tail keywords – the right ones – drives traffic to your site.
A specific location and specialty keyword may not produce results in an organic (not paid ad-driven) search. Your geographic area does make a difference; but a keyword that is too defined could limit the number of potential patients that find your site. Our team of SEO experts works behind the scenes to identify the most effective keywords and phrases for your practice and your specific geographical area – the keywords that are most likely to produce results.
Our SEO experts understand the unique challenges faced by plastic surgeons in the USA, from the largest metro areas to smaller towns, and who focus on various procedures or specialties. We know the importance of selected the right keywords and phrases in driving more traffic to your site, and the full spectrum of actions, both technological and content-based, that drive interest, result in new leads, and inspire potential patients to connect with your practice.