Ensure That Your Online Marketing Efforts Are Seen By Only Highly Interested People
If you see that your clinic’s blog has been getting a lot of traffic lately, you’ll probably be excited and assume that you’ll be booked solid with consultations for the next month. However, if the people visiting your blog aren’t interested in plastic surgery and arrived at your blog for the wrong reasons, it’s unlikely that you’re going to see a spike in actual appointments.
This is something that experts in the SEO field refer to as “conversion.” Essentially, you want your website visitors to actually convert to actual clients. Sure, you might entertain someone with your blog article, but if that person didn’t go on to actually become a patient, then your efforts were fruitless.
When you use SEO to drive traffic to your website, you’re attracting people who actually searched for terms relevant to your plastic surgery practice. This means that you’re attracting people who are highly interested in actually becoming patients.
Raise Visibility Without Spending A Fortune
As previously stated, plastic surgery is a competitive field. Prospective patients may often have dozens if not hundreds of clinics to choose from, especially if they live in a highly populated or urban area. In the past, this competitiveness drove clinics to spend small fortunes on television and magazine advertisements.
Even when you work with professional marketers, SEO is downright cheap when compared to traditional marketing efforts. Not only is it cheaper than traditional advertising, but it’s far more effective. Think about the last time you actually purchased something because you saw a billboard advertisement. Odds favor that this has only happened to you once or twice, if ever. Now think about the last time you did an internet search for a product or service and clicked on the first link to pop up. Odds favor that this happens to you multiple times a week.
Remember, the goal here is to pass your competition in the search engine rankings. In the modern digital area, this is the only way to ensure business success. People don’t use newspapers to seek out products and services anymore, they use the internet. SEO is not only cost efficient, but it’s highly effective.
Establish Authority In Your Field
The medical industry is unique in the sense that people only want to work with organizations that seem to be authorities in their field. A person will go to a restaurant even if they know that the owner never went to culinary school and that the place might not offer the best cuisine in town. However, they’re not going to book a consultation at a plastic surgery clinic if they have doubts as to whether or not it’s the best.
A huge facet of SEO is blog posts and text. While the primary purpose of these texts is to raise search engine rankings, don’t discount their other value, which is that they help you to look like an authority in the realm of plastic surgery. These informed articles are invaluable to patients who want to get a bit more information before they actually call up to book a consultation.
As you can see, SEO is essential for any plastic surgeon or cosmetic surgery clinic that wants to drive new business to their practice. Not only is it more effective that traditional forms of advertising, but it’s cheaper as well. As you grow your blog and social media presence, you’ll also better establish yourself as a leading authority in the plastic surgery field.