Begin a Pay Per Click Campaign
Part of elegance involves looks. While you might not think this is important when it comes to a website, it really is. People want to like what they are looking at. In fact, the typical person will decide within the first two seconds of arriving at a website if they even want to stick around to give it a look. You need to captivate them on that initial visit. Focus on graphics that really stand out and look great. If your pictures are out of focus and your text bleeds into the background, you will lose your prospects. You might be the best periodontist in the area, but it will be all for naught unless your site is visually appealing.
Buy Google AdWords Credit
You will also want to consider purchasing some Google AdWords credit. This is a way of marketing your practice to Internet users around you locally. When a search is made for anything related to your practice, you will be able to prominantely display your marketing message on the right side of the results screen. This makes it far more likely that people will see you and click on your website to learn more information. These will be people who are already looking for a bariatric surgeon in your area, so the potential to convert that lead into an actual patient will be higher than with other marketing strategies. You will also not be paying to send your advertisement to people located outside of your area, making this a far more effective use of your marketing budget.
Perfect Your SEO Strategy
If you really want to get your website noticed, you will need to have an effective search engine optimization strategy working for you behind the scenes. It does little good to have a great and polished presence online for your practice if prospective patients have no way of actually finding you. One of the more effective forms of digital marketing involves people finding you as they conduct a search on the Internet. When individuals search for your type of practice, they tend to use a certain combination of keywords. You want to make sure that your site contains those very keywords, and that your content is regularly updated. This is how you will eventually get noticed by the major search engines in use around the world. When that happens, your site will be more likely to appear near the top of the page as the listings are displayed for the individual conducting the search. This will drive unique traffic to your site.
Develop Effective Communication with Patients
You also want to use your website to engage current and prospective patients in a conversation. Remember that your website is likely to be the first point of contact that many people have with your practice. Make it user-friendly and open up a dialogue with them. You can do this in the form of regular blog postings that allow for comments, an online chat feature where people can talk to a member of your staff, and so much more.
Provide Relevant Information on Your Website
Make every aspect of your website count, from the graphics right down to the text. You want to provide individuals with the information that they need to decide whether or not you are the right bariatric surgeon for you. You can do this by making your website relevant to all who visit.
In today’s competitive medical marketplace, word of mouth advertising will not suffice if you want to sustain the type of long-term growth you need to be viable. Given the nature of a bariatric clinic, you must constantly be on the lookout for new patients. The most effective way to do that today is by making use of technology in the form of digital marketing. Following the principles outlined in this post will go a long way towards helping you achieve your goals.