The Right Features Means New Patients
A medical website must have specific features to function as it should. It should look clean and reflect the concept of a healthy, sterile, professional environment, just like your actual offices should. If your website looks cluttered, busy, or is difficult to navigate, a user will leave within seconds. Every detail about online user behavior and habits must be evaluated when developing an effective medical website.
Providing Patients with Relevant Answers
Your website content should answer the questions posed by prospective patients. In the current culture, people seeking treatment will search the condition, and get facts about various treatments. You can become a thought leader and source of accurate information by providing relevant, accurate, detailed information. It is imperative that you have a page describing the most popular (and profitable) procedures you perform so that locals searching for a doctor to treat a specific condition can find your information online.
Your Personal Details
Patients will research your background and education, years in practice, and will read online reviews. It is necessary to provide a complete biographical page that reveals your most appealing credentials, honors, awards, and other facts about you. The “about Dr. ____” page is one of the most commonly read online pages, so make it count. Rather than a standard boring biography, adding personal details about your volunteer or charitable works can be helpful, as inspiring trust is important. The entire biography should be presented in a readable, easily-consumed format.
Online Access on Any Device
Many potential patients will search for a doctor with their smartphone, tablet, or other digital device. Your website must be developed so it is easily read and navigated, and can instantly adapt to any sized screen. It isn’t just a nice thing to do – you will lose more than fifty percent of potential patients if your site does not have mobile capability.
Can Patients Find Your Medical Practice?
Many exceptionally talented medical doctors, practicing in various specialized fields, lose a majority of their potential patients by failing to take the right actions to ensure their website shows up online on the first page of the search results. The process of “ranking” (showing up on Google or other search engines) includes several factors, including the use of Google AdWords, PPC marketing campaigns, and managing online reviews. Perhaps most critical is developing a site that has all the content requirements and behind-the-scenes technology in place — all of which must meet the current standards for fast-loading pages, easy navigation, and provide multiple access points for the user to contact your office, as well as a design that appeals.
SEO: Why it Matters.
SEO, or search engine optimization, changes as technology advances, and staying ahead of the curve is critical. At Solution21, our team of professionals uses the most cutting-edge technology and analytics to help you keep your website functioning as a marketing tool that produces more leads and patients. We cover all the bases, from your online reputation to website development and features to streamline running your practice.
Whether you are a fan of social media or not, this form of online communication will have a big impact on your practice, and absolutely must be managed. Our team can take care of your social media for you, which drives more traffic to your website. The more traffic your site gets, the better your site will rank, and your social media presence plays a big role in an online strategy that brings in more patients to your practice. Talk to us about our social media programs, and how we can help you take advantage of Facebook, Twitter, YouTube, Pinterest, and Instagram, as well as your own blogs. Invite new patients into your practice with SMM (Social Media Management). These social media platforms are where they live – why not take advantage of it and start the conversation?