Starter Guide to Medical SEO

Medical SEO or doctor SEO are search engine optimization techniques specifically designed to work effectively for the health and medical industry. Search engine optimization (SEO) encompasses a collection of practices and techniques that culminate in higher placement on search engine results pages. When potential patients use Google, Yahoo, Bing, or other search engines to find a new doctor or medical office to use, they use certain terms or keywords to find the website they want.

Marketing your medical website is an essential part of succeeding as a new office, location, or practice. Medical SEO is the process by which your website helps you attract more patients and ultimately succeed. With no effort toward optimization, the website will sink down lower and lower in the results and no one will ever see it. The website will become worthless and will not help you attract more positive attention. Competitors who understand the importance of SEO will get all the traffic and have more people calling the office to set up appointments every day.

SEO is the online equivalent of a popularity contest, but instead of appearances or exciting promises, a website needs relevant information and value for site visitors. After all, a physician’s popularity comes from patient reviews, peer impressions, and how eager others are to make referrals and recommendations. You gain authority based on your actions and the general public recognizes it by how other authorities speak about you. Search engine optimization works in a very similar fashion. If your website gets positive votes or referrals from other quality sites in the form of mentions or backlinks, your off-site medical SEO pushes your website higher in the results.

Medical SEO Strategies Help Get Your Medical Practice to the Top of Search Results and Generate More Leads

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This oversimplification of medical SEO belies the need for specific knowledge and experience in order to affect enough change to make your website get to the top of searches. On-site content and off-site backlinks are the main deciding factors in SEO success. Backlinks are the same thing as referrals in the offline world. The more you get, the greater the chance of high search engine rankings, increased site traffic, and patients. The quality and timeliness of the on-page content also boosts how search bots rank the site.

We at Solution21 focus on medical website development and design as well as medical marketing and medial SEO. Our long term experience with these practices demonstrate are dedication and ability to help you promote your medical website and find greater success. Our many lifelong clients understand that our efforts pay off and continue using our services. Send us an email or call today to learn more about how we can help you with our medical SEO and medical website marketing expertise services.

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Solution21’s team of experienced SEO experts create tailored local SEO to help you achieve your practice marketing goals, whether it’s increasing brand awareness, promoting specific services or attracting more patients. We educate and empower our clients how to use our content management system, analyse Google statistics, generate content and optimize websites.

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A beautiful website means nothing until it is found.

Our skilled marketing and SEO team has helped hundreds of doctors improve their online visibility. SEO and marketing tactics change all the time – we are always on the cutting edge to bring you more visibility, and more patients.

Solution21’s approach is what sets us apart, and our commitment to constantly test our strategy to maximize the results for our clients provides tremendous value to those we work with. Please contact us at 949-336-7575 or sign up on the form below for a FREE Medical SEO consultation.