Opening a new doctor’s office does not guarantee patients crowding through the doorways or calling nonstop for appointments. Medical marketing was necessary as an introduction to the community and an indication of what services you provide. This could entail direct mail campaigns, referral systems, or placing advertisements in local papers. In some regions that are starved for medical services, it is possible that marketing was not necessary, but this is rare. Just like you had to market your new business, you also have to market your website if you want anyone to visit. Medical SEO is the method used to attract attention, build a flow of interested traffic, and inspire people to take a look at your new online business location.
Imagine a woman who needs to see a doctor and heads to the internet to find one nearby. She loads up a popular search engine and types in “Chicago doctor,” for example. Thousands of results show up but only ten on the front page. With those top options presented to her, why would she click through to the other pages? People trust search engine results to give them the best options. It does not necessarily mean the quality of the care is better. It means that business knew how to use medical SEO better.
So, how do you get on top of those first page search results? The answer has two parts called on-site SEO and off-site SEO. On-site focuses on the content of the website itself. Google and other engines use bots to find new content and new websites on the internet every day. They cannot tell how great your bedside manner is or how proficient you are at delivering quality medical care. They focus on proper site structure, sufficient content, engaging information, and industry-specific keywords.
In a nutshell, on-site optimization combines proper keyword phrase choice with their inclusion in quality, on-topic content. This process uses various tags, codes, titles, and headlines to boost the importance of each element. The words you embolden or enlarge must be important so the search engine crawlers give them more weight.
Off-site SEO depends on other people and other websites more than your own direct efforts. This deals with a process called backlinking. If people receive quality care or excellent customer service from your medical office, they may mention it on social media or write a review on a popular directory. These links back to your website boost search engine rankings. They can happen organically, when a patient recommends you to a friend or family member online, or can stem from planned marketing campaigns.
Proper and effective medical marketing should begin with medical SEO. Optimization for search engines requires both on-site and off-site techniques.
Solution21 offers medical SEO services. We look forward to working with you to improve search engine positioning for your medical business website. Contact us by phone or email today to learn more about how we can help you succeed.