1. Using a Website Builder
If you’re a novice when it comes to website design, you might be tempted to simply use a website builder to put together your practice’s site. While this doesn’t seem like a bad idea on paper, the end result is usually a website that doesn’t stand out in any way. You want a dynamic and attractive site to draw potential patients to you; you don’t want something that looks almost identical to another practice’s site. Many of these sites don’t even have their own domain, making the site – and the practice itself – look unprofessional.
This is admittedly a difficult problem to overcome if you aren’t savvy enough to design your own site, but you can avoid this issue if you hire a professional web designer. There are several companies and freelancers out there who can design a professional-looking website for an affordable price. Solution21 offers a variety of online services to dental practitioners.
2. Your Site Design Is Not Mobile-Friendly
Many people are more likely to use their smartphones and other mobile devices to surf the Internet in the 21st Century, so you will want to keep your dental practice’s website mobile-friendly to appeal to them. You should be able to view your website on any device and any operating system if you want to reach the most potential patients.
To make sure that your website is good enough for both smartphones and desktops, make it clear that you want it to be responsive when you design your site. Try to view it from your own device to make sure it is as user-friendly as possible. Ideally, you should be able to book appointments, contact your office, and do everything you can do from your main website from a smartphone or tablet.
3. Your Site’s Pages Load Too Slowly
Nobody likes to visit a website that loads too slowly. In fact, a slow-loading page on your dental practice’s site could be costing you patients and appointments. There are multiple strategies that should be considered in design and development of a website. Our skilled team at Solution21 puts all of the solutions together to optimize your websites loading speed.
4. You Neglect The Footer
A footer is a part at the bottom of a webpage that contains your dental practice information, links to your site’s most important pages, and anything else that might be relevant for your visitors. Your own footers should be easy to read and contain all of this information along with links to your practice’s social media profiles and a form to sign up for your newsletter.
5. Your Contact Page is Too Confusing
Since one of your all-important calls to action should be to contact your office, you will need your contact pages to be as straightforward as possible. A good and easy-to-follow contact page should have contact information such as your dental practice name, address, phone number and email address. Also a map and directions may help the patients. Your dental office hours are a part that should not be forgotten on the contact pages
Additionally, you might also want to include a contact form for potential patients. If you do, try to keep it as simple as possible. Visitors who want to reach you should only have to include their name, email address and phone number along with a short and simple message. The longer it takes to fill out a contact form, the less likely people will want to use it.
6. You Have Unclear or Missing Calls to Action
The goal of your dental practice’s website is to get patients into your office, yet many websites make it way too difficult to actually take action.
Every page on your website should include at least two calls to action that encourage visitors to make appointments, contact your office, download any paperwork that they might need to complete, or subscribe to your blog or newsletter. These should be as clear and easy to find as possible, even when they aren’t technically the subject of a given page.
If you aren’t sure whether the call-to-actions are clear enough, simply take a look at a given page. If you cannot find a call to action, it’s not obvious enough and needs to be changed.
7. You Have Little Content or Duplicate Content
Finally, the biggest kiss of death for any website is having little content or duplicate content. If your site has too little content, the visitors won’t know what to expect from your practice and your expertise. If it has duplicate content that looks too much like what you might find on other websites, your site
won’t show up in search results. There really is no quick fix when it comes to content for a website; all you can do is put in the work to create quality unique content or hire someone who can create that content for you. This might take some time, so brush up on your writing skills to ensure that people will see your website and your dental practice as worthy of their time and money.