1. Always Put Patients First
Giving each patient quality care can be a great marketing strategy in and of itself. Patients who receive excellent service will be likelier to leave positive reviews on popular review websites. These positive reviews may be looked at by dentists who will then be more inclined to refer new patients. Focusing on each patient’s specific needs and ensuring maximum comfort throughout treatment are especially important when it comes to providing quality care. Endodontics’s offices should be kept clean and orderly at all times so that patients will give even more positive reviews.
2. Improve Website Functionality
Endodontists who operate their own private practices can make their business websites more user-friendly for patients. Detailed information that covers certain topics in the endodontics field will help patients feel more confident and at ease before they visit a particular specialist. There can also be an FAQ section on the website that includes the answers to frequently asked questions about procedures, recovery time and after care. Information about the particular endodontist’s education, years or experience and additional training should be included somewhere on the website as well. It is also a good idea to provide information on the experience of any additional staff member and detailed driving directions to the office. Search engine optimization should be used as well to help these websites rank higher on popular online search engines.
3. Produce Printed Materials
Even though society is becoming more paperless thanks to modern technology, printed materials can still be used as great marketing tools. Printed newsletters, brochures and other tangible items are less likely to be discarded as quickly as emails and can often be read faster. These printed materials can be sent to referring dentists within a particular network to try to garner more patients. In addition to information about the endodontist’s practice, these materials can discuss the latest advancements in endodontics and how patients can benefit from these newest approaches to care.
4. Ask for Patient Testimonials
Patients who are happy with their results should be encouraged to provide testimonials to help generate more interest from referring dentists and other patients. These testimonials can be recorded and reproduced in written form or filmed for video. Patients should be asked to discuss the specific reasons why they are happy with their results and anything else that is positive about the endodontist’s practice. The testimonials can then be included on websites or shown to dentists who will then be more inclined to refer their patients.
5. Be Active in the Community
Endodontists can help bolster their reputations and meet more dentists who may refer patients by staying involved in their local communities. Joining the chamber of commerce and other local business organizations can generate more business. Volunteering to help charitable causes is another great marketing strategy. All staff members should be encouraged to participate in local community events to get even more widespread attention. Endodontists may also choose to sponsor local events and have the names of their practices featured on all marketing materials.
6. Monitor Marketing Strategy Effectiveness
Regardless of how seemingly great a marketing strategy may be, it will do little good if it has proven to be ineffective for a specific endodontist. Analytics should be kept on the number of new patient referrals to determine the effectiveness of a marketing campaign. It is best to analyze this information each month to stay on top of progress. It may also be a good idea to ask dentists in the network to submit feedback so that any needed improvements can be made.
7. Hire Marketing Consultants
It can be easy for endodontists to neglect their marketing efforts when they are continuously seeing patients and focusing on providing quality care. If there is little time left to devote to advertising, hiring professional marketing consultants can be an excellent investment. These consultants can devise effective online marketing strategies and help build better relationships with referring dentists. Problems with particular marketing campaigns can also be addressed more sufficiently with the help of these consultants.