1. The Website Should Be Current
The aim of the website should be to attract new patients. It needs to represent your vision including office address and geographical location and give a clear picture that is unique to your practice. According to a Pew Internet survey, 72 percent of Internet users look for healthcare information online. Your website will be their first impression of your practice. Your website should be updated at least every 18 months if not oftener. An out of date website means the dentist is out of date too. The search engine optimization (SEO) should be aligned with the latest Google algorithms. This means no keyword stuffing, but content that adds value to the reader.
Outdated information, broken links or other problems that inhibit navigation will send a prospective patient away in less than one second. The site should support a blog, have a live chat, videos and social media connections. It should display correctly on all devices, including mobile phones, PCs, and tablets. To achieve all of the above, a professional dental website designer is your best option.
2. The Website Should Have Visual Appeal
Photos, graphics, colors and fonts all work together to make an attractive website. Functioning well is essential but being visually appealing is equally important. The contact information, logo and brand identification should be obvious on the landing page. White spaces between photos and text are just as important as graphics because it gives rest to the eye. A wall of text is to be avoided. Nothing sends people away faster than content that is difficult to read. A good design will have subtle background textures to add warmth and a welcoming impression.
3. Special Offers and Calls to Action
Special offers such as a free first consultation, teeth whitening or cleaning are big draws for people. Everyone likes to get something useful for free or at a discount price. The site may have monthly discounts on a variety of procedures that will bring patients back again and again. A call to action (CTA) invites visitors to make an appointment or come in for a free first consultation. It can include signing up for a newsletter that gives patients news about special offers and other things related to their oral hygiene and your practice.
4. Load Speed and Ease of Navigation
No matter how visually appealing your website is visitors will click to the next one if it takes more than three seconds to load. While this may seem unreasonable, it is a fact of Internet shopping life. It is worth every penny to make sure your website loads fast and is easy to navigate. This means that if a visitor wants to click on dental implants to read more about them, they should not need to wait another five seconds for the page to load. Visitors should see what you have to offer and be able to find more about it with just one click. Any extra clicks or slow progress will only encourage them to hit the delete button.
5. Content Strategy
It has already been mentioned that value-added content is more important than keyword stuffing. However, keywords are important and should coincide with the way people search. The best way to do this is to have answers to potential questions in the text. Blog posts are the best way to achieve this. For example, a blog may be titled Is Invisalign Right for Me or What is a Dental Implant? Many people like lists and you can give them the Top 10 Ways to Maintain Your Teeth or Five Benefits of Teeth Whitening. The aim is to establish you as the expert on all things dental so people come back again and again for information on taking care of their teeth.
6. The Most Important Pages
Some pages will be visited more often than others will. Almost all visitors will go to the About Us page. Other important pages are specials for new patients, testimonials from satisfied patients and service pages where you give details about the services you perform.
A great website is essential for any business, but for a dentist or other medical professional, it is even more important for the website to be attractive and easy to understand.