1. Know What You Want To Achieve
If you start your social media marketing campaign with the vague goal of “making money,” you’re not going to be very successful. A good social media campaign is one that has a very specific goal. For example, an office of cosmetic dentistry might create a social media campaign that is specifically meant to promote a new teeth whitening technology. This makes it easier when you’re writing ad copy and deciding what promotional material to use. If you go in with vague goals, your campaign will be too disorganized to make any meaningful difference.
2. Set Deadlines and Milestones
Similar to how a good social media campaign has clear goals, a good social media campaign should also have set dates for when it ought to have achieved its objectives. For example, the aforementioned dentist’s office might say that it wants to promote that specific package for six months before it moves on to focusing on other products and services. A great marketing campaign should always exist on a timeline, with individual milestones planned along the way. You should never plan on just promoting a product indefinitely; instead, create a beginning and ending date.
3. Know Your Demographic and Market To Them Specifically
Not every product is for every person. A makeup company knows that it’s going to win more sales by marketing to teen girls than it will to marketing to adult males. In any area of marketing, it’s crucial that you know who your target audience is. Then, you can tailor your ads and posts to target this group specifically. When you know your customer, it makes successful marketing a whole lot easier. When you market blindly to anyone and everyone, it’s unlikely that your wide net will actually yield any productive results.
4. Don’t Copy The Competition, But Know What They’re Up To
You should never steal a similar company’s social media marketing style. With that being said, it’s a good idea to know what similar brands are doing, especially if they’ve been successful. This will help you to not only garner inspiration for your own campaign, but it will help you to know what not to do in order to stand out. When customers like a product or service, they tend to follow many brands that offer it. Trying to copy your competition is a bad idea, because it won’t take long at all for your customers to figure out what you’re doing.
5. Familiarize Yourself With All The Different Platforms
Marketing on Twitter isn’t like marketing on Facebook. Not only are the platforms themselves different, but the users tend to have different habits and behaviors as well. This is why it’s essential that you familiarize yourself with all of the different social media platforms. If you try to use the exact same strategy across all of the various platforms, you’re unlikely to experience success with any of them.
6. Find Your Voice
Every brand has a voice. Some brands are sincere, pushing meaningful content that’s meant to make their audience think. Other brands are comical and playful and want to make their audiences laugh, not cry. It’s important that you find your brand’s voice and stick to it with everything you upload. Consistency is key when it comes to branding. Customers don’t like to see something sad or heartbreaking from a company that usually makes them smile. When you know your voice, it also makes creating content a lot easier.
7. Know When To Troubleshoot
Social media is unpredictable. Even seasoned marketing professionals sometimes have trouble predicting whether or not a Facebook campaign will actually work. This is why it’s important to know when to troubleshoot. Track campaigns in terms of whether or not they’re actually generating sales. If you’re getting a lot of “likes” but not a lot of clicks, it means that your posts are audience-friendly but don’t do enough to promote your company. Sometimes you need to know when it’s time to scrap a campaign and try something new, even if the campaign hasn’t reached its planned ending date yet.