Trust: It Matters.
Local patients searching for a dentist online are looking for a professional they can trust to do the work right. They will trust a dentist who has excellent online reviews, as it is considered that regular people posting reviews are giving an honest evaluation of a dentist. Are you watching your online reviews? If not, you could be in trouble. A practice that has only one or two reviews, or worse, a bad review, will see an instant decline in incoming patients.
Managing your online presence includes a careful, thorough monitoring of all review sites, as well as website functions that ask for patient feedback. Any negative feedback can be handled at once, before the patient posts a bad review. With correct management of this critical point, a disgruntled patient can turn into an advocate for your services.
Going Mobile is Not an Option.
Your website absolutely must be mobile-ready. Rather than developing a specialized mobile site at high cost, why not have a responsive website that works on any screen of any size? If your site is old and clunky and doesn’t function right on smart phone, tablet, or other digital device, the simple fact is that you are losing patients.
With more than half the population using devices other than a desktop to search for medical doctors, it is necessary to give them instant access to your practice and the ability to contact you directly through that device. At Solution21, our team of professionals designs and develops responsive websites that function perfectly on any sized screen.
It’s All About You.
Potential patients want to know about you – your education, awards, honors, and even personal details. The “about Dr. ___” is one of the most visited pages, and producing a bio to provide maximum appeal for potential patients is a critical point. This page must be readable, impressive, and provide details that inspire trust in your ability to provide the services they want – better than the other options. You can trust us to create a trust-inspiring biographical page, with an appealing photo and information about any charitable works to which you devote your time and energy.
Your Dental Practice: Answer Their Questions
Your dental website should have information on all of the services and treatments you provide, most frequently on single pages that hold relevant data that answers the most commonly asked questions. In most cases, prospective patients will enter a question in the search bar, and using these questions in the written content serves to direct the search engine directly to your website. At Solution21, we understand how to best use keywords and phrases in headings and content to organically drive traffic to your website and make your practice visible to locals searching online.
Social Media Management (SMM)
The majority of the population is obsessed with social media, whether Facebook, Twitter, Instagram, Pinterest or other platform. It can be an overwhelming prospect to manage multiple social media outlets, and continue to post interesting, relevant, and inspiring content.
At Solution21, we can manage all of your social media needs, and our team of professionals has a deep knowledge of what works and what doesn’t. Every blog, social media post, or video should easily link back to your site so a user can find out more about you. Our SMM services are above and beyond the ordinary, and are developed carefully to help drive traffic directly to your main site and inspire a contact. Every detail is strategically planned for maximum results.
An Integrated Online Marketing Program That Works
At Solution21, our services are integrated to cover all the bases. We engage in the most advanced SEO practices, including strategic use of Google AdWords and carefully plotted PPC programs. We know your marketing dollar is important, and you want a good return for what you invest in online marketing. Our team of online marketing experts, developers, designers, and coders are committed to helping doctors establish a more profitable, busy practice. Talk to us about our various online marketing programs. We are here to provide you with a free evaluation of your current site, analyze traffic, and discover what’s missing. We use advanced analytics in these evaluations and can quickly advise you of the missing pieces — and how we can help drive traffic to your site.