An example of how dental SEO works starts with a simple search engine request. Individuals seeking dental care in the Chicago area might type in “Chicago dentist.” Thousands of results may be returned. Potential patients see some of the higher-ranking websites first, which leads them to believe they have more credibility. Does this transfer into the real work? It does not. In the internet marketplace, it just means they have invested more time and money into developing effective dental SEO.
How are website rankings determined? These rankings are often developed based on how many people have referred to your site online. This is known as “backlinking.” Referrals to your website from other websites essentially gives you more credibility. In many cases, with today’s online businesses, this often means an SEO professional has worked extremely hard at properly promoting a website and building relevant referrals. Backlinking is also known as off-page SEO and is an essential part of proper search engine optimization for dental practice.
Another element of dental SEO comes into play in regards to the structure and relevant content available on your website. While search engines are essentially robots that “crawl” your webpage and gather information that is easily understood, they are unable to take into account quality of service or community credibility. They use analytics to determine how relevant your content is by taking into account specific keywords used within it. They are programed to understand good website structure and bad website structure. This means that an SEO professional needs to fully comprehend the inner workings of an SEO robot used by a search engine to properly control whether or not a site is determined relevant or credible. This practice is known as on-page SEO. On-page SEO may mean integrating special keywords into content in a natural an organic way to allows these robots to deem your website credible and relevant. This is done with titles, tags, and coding done behind the scenes in webpage code.
To have an effective dental SEO marketing strategy, dental practices must employ these two elements together as one: off-page SEO and on-page SEO. SEO companies such as Solution21 is well-versed in providing these services and assisting dental practices in ranking higher on search engines with strategically placed off-page and on-page SEO methodologies. Contact our company today to learn more about improving your dental website’s search engine ranking and bringing in more patients than ever imagined! Call or email to learn more about our strategies to build your online commercial real estate.