1. Use Geographic Data On Your Website
Keywords are the bread and butter of SEO, so your #1 keyword should be the location of your dental office. For example, if you’re running a clinic out of Houston, the word “Houston” should be plastered all over your site, blog, customer service page and social media profiles. You might even include it in your brand name or domain name. You’ll want to make it very clear to Google’s algorithms that you’re located in Houston; this is how you’ll rise in their rankings and increase your visibility when people search for “Houston dentists.”
2. Sign Up For Location-Based Directories
Speaking of Google’s algorithms, they’re skewed in the favor of businesses that are connected with authoritative sources like Yelp, Yahoo and Google Local. You can take advantage of this fact by signing up your dental office with relevant databases and directories. Not only will you attract customers who go through these websites when they’re looking for a dentist, but you’ll also link your brand with other, higher-authority brands in the eyes of search engines.
3. Utilize Social Media
Social media is more than just a passing fad. In fact, it’s become one of the biggest moneymakers in digital marketing. In addition to having multiple platforms to advertise your business, you can also use your social media profiles to link back to your main website. This will increase the number of relevant links going to your dental office’s homepage, and search engines will respond by pushing you higher in their rankings because you’re a popular site with lots of inbound and outbound connections.
4. Broaden Your List of Keywords
In addition to the expected keywords like “dentist” and “dental office,” you should also pepper your website with phrases and descriptions that you want associated with your brand. For example, you might use keywords like “white,” “smile,” “bright,” “healthy” and “great.” The more that you can work these into your website, the more that search engines will come to link your brand with their positive imagery.
5. Create Video Content
Videos are a great way to improve your placement on search engine results pages (SERPs). Since they’re easily clicked and shared, they can drum up a lot of activity for your website, and search engines are always on the lookout for busy sites with growing amounts of traffic. This is how they distinguish popular, relevant websites from outdated and unwanted ones. If you’re serious about improving your dental office’s SEO, consider making videos about cavities instead of plain text blog posts.
Additionally, you might also want to include a contact form for potential patients. If you do, try to keep it as simple as possible. Visitors who want to reach you should only have to include their name, email address and phone number along with a short and simple message. The longer it takes to fill out a contact form, the less likely people will want to use it.
6. Use All of the Little Tricks
There are a number of everyday SEO tricks that you can modify to suit the dental industry. For example, you can use alt-text and title tags to inflate your keyword count without saturating your content with the same phrases over and over. You can also improve your website’s loading speed to ensure that users are staying longer and reducing your risk of being seen as a bot. You might even think about installing a top-to-bottom script that will unveil your website in a linear fashion and give your users more reason to stick around.
7. Manage Your Online Reputation
This is important for any business, but it can be downright critical when you’re a dentist dealing with phobias and stigmas. The online reviews of your clinic can make or break your brand, so do yourself a favor and put some effort into your reputation management. If you’ve received a bad review, contact the individual and help to resolve their problems. If you’ve gotten a good review, thank them for their time and encourage them to come back again.
8. Keep Creating Content
This is one of the most important steps of all. Even if your website is popular with patients, it will fall from grace with search engines if it doesn’t have a steady stream of content being uploaded to its pages. This is because SERPs take recent activity into account when they formulate their rankings, so in order to stay relevant to the system, you’ll need to keep making blog posts or office announcements. Keep your content fresh.