When patients are searching for a new dentist in the area, they are often utilizing search engines as an alternative to opening up the phone book. If your company fails to use dental SEO, your potential patients are finding your competition instead. Perhaps you worked with a dental marketing agency that didn’t provide you with the results you desired, or maybe another dentist in the community is investing more in dental SEO than you and has been doing so for years in advance. This may be why your efforts have failed if investing in professionals without the experience in increasing ranking in your area.
3) Dental SEO is too expensive
It is common for dentists to feel as though dental SEO is too expensive when compared to other, more traditional channels of marketing. However, this often means clients have not been able to fully measure their return on investment (ROI) from their efforts. A dental SEO professional or agency is expected to execute a variety of tasks which may be incredibly complex. These include:
• Providing research on the competition
• Determining the best keywords for bringing the most relevant traffic
• Optimizing a website for search engines through on-page and off-page SEO
• Effective linkbuilding
• Monitoring and analyzing the results from an SEO marketing strategy
Each of the above tasks take a lot of time and effort, but the results will not develop without all of these elements in place. Though investing in an agency who specializes in these tasks may seem like a lot of money upfront, the results of these efforts are seen long after you have started marketing online and continue to grow exponentially.
4) Marketing is more effective in a more traditional manner
While there is nothing wrong with marketing on television or in the phone book, you are missing an amazing opportunity for growth by avoiding your website. Other channels may be used effectively for advertising your business, but nowadays many potential patients are looking to search engines as a trustworthy source for finding a new dentist. Less and less consumers are using phone books and checking their mail for flyers and are now turning to the internet when seeking a new professional for their dental health. By not taking advantage of quality dental search engine optimization, you are eliminating a large portion of prospective new patients who are visiting your competition instead.