Dental SEO Basics
Dental practices commonly employ techniques to drive traffic to their websites known as “dental SEO” or “dentist SEO.” Dental SEO is the strategy used to optimize a company’s website for visitors to easily find and access through traditional search engines such as Google, Yahoo, and Bing. These search engines are the connection potential patients use to find a dentist when they are need of oral health care solutions. Dental SEO is used to rank a website higher in the search results, therefor getting more “hits” to the website to convert a potential client into a visiting patient.
Dental website marketing is essential to the building a brand and developing a growing, successful practice. Using dental SEO is a great way to bring patients in from an existing website. Without utilizing search engine optimization, a dental website may just display information that may never been seen by a potential patient. Why have a website if you are unable to utilize it in effectively marketing your services? Without dental search engine optimization, your competitors may be taking a dozen or more patients each month from the community with a more competent dental SEO strategy.