Email Marketing Helps Drive More Sales
First things first – email marketing is a proven way to drive sales for dental practices. It’s not perceived by recipients as a nuisance, either. In the 21st century, consumers actually expect email contact and may even feel slighted by businesses that under-serve their inboxes. In a survey of more than 2,000 people, more than 60 percent of people polled said they wanted the companies they do business with to email them at least once per week. Far more – 92 percent – said they preferred at least a monthly email notifying them of updates and special promotions.
This concept is not new, and it is not relegated only to the retail industry. Most people want to feel services being personalized towards them, whether that means receiving a special email on their birthdays or receiving coupons targeted specifically to their interests. Furthermore, people who sign up to receive emails from your practice are at least in some way already engaged with your products and/or services. Otherwise they would not have willingly given out their email addresses in the first place. The only catch is that you need to build an organic list of email addresses for existing patients, patient referrals, and individuals who have expressed interest in your practice. Anything else would be an unsolicited email that is more likely to frustrate or annoy potential patients rather than attract them to your practice.
Solution21 has everything a dentist might look for in an email servicing provider – simplicity, affordability, and efficiency. We have made it our mission to provide user-friendly features that are easy to use and understand. Everything is broken down into an easy-to-learn experience. From beautifully designed templates to unique features that make your emails stand out among the rest, our platform is straightforward and trouble-free – exactly what a busy dental practice might need.
Solution21 Powerful Email Marketing, Made Simple
Solution21 has everything a dentist might look for in an email servicing provider – simplicity, affordability, and efficiency. We have made it our mission to provide user-friendly features that are easy to use and understand. Everything is broken down into an easy-to-learn experience. From beautifully designed templates to unique features that make your emails stand out among the rest, our uncomplicated platform is straightforward and trouble-free – exactly what a busy dental care provider needs.
Working closely with dentists all over the country and internationally, we here at Solution21 know how important it is to protect your bottom line. After all, running a busy dental practice is a costly endeavor. With our affordable email marketing packages, we make it more possible to drive up revenue and increase your profits – without hurting them with unnecessary up-charges and expensive fees.
Most importantly, we know email marketing for dentists. At solution21, we understand the market and the things that drive new and existing patients to your practice. We can offer helpful marketing consultations and show you how the implementation of video, custom logos, and more can become a driving factor behind your success.
Create Professional Emails that Bring Customers to Your Door
You can set up your emails to generate immediate revenue with on-the-spot purchase options – particularly for things like custom sports guard fittings or flat-rate exam, cleaning, and x-ray combos. With the click of a button, patients can be on your website scheduling their appointments right from their desktops or mobile devices. No post card, brochure, newspaper ad, billboard, or broadcast commercial can offer that kind of ease and convenience.
In addition, when the advertising is professional in appearance and easy to understand, patients and potential patients are more likely to share the email ads with friends. By clicking a ‘share’ button, it is possible to forward a special offer to a list of friends, family, and acquaintances, drastically improving your reach at no additional cost. Considering word-of-mouth is the most powerful form of advertising, there is no question that email marketing has its place in the modern day dental practice.
Of course, your email must look attractive or offer something special to be forwarded among your audience. At Solution21, we make it easy to produce professional quality emails using eye-catching templates. We also make it possible to integrate helpful videos, blog posts, appointment request buttons, logos, and more with ease.
Automatically Send the Right Message at the Right Time
With email marketing, dentists can deliver highly targeted messages designed specifically with the needs of the audience in mind, whether it’s discounted teeth whitening a few weeks before a patient’s birthday or a reminder to get those teeth cleaned before the kids head back to school each fall. These friendly offers and reminders appeal to the interests of patients, making it more likely they will schedule an appointment to follow-up.
You can also send messages to specific groups of people when necessary. For example, you may decide to begin a dental implant marketing campaign targeting only the patients on your email list who are age 60 and older. Likewise, you may choose to promote invisible orthodontics to young adults or perhaps even the parents of older teens and college-age students in your practice. Of course, the only way to effectively target these individuals is by collecting information about your patients, including their ages, interests, households, and more.
In some cases, however, message timing has little to do with the patient and instead supports the needs of your practice. For example, imagine having to close your practice for a week due to unforeseen circumstances. In just a few moments, you can create a professional-looking email that instantly notifies your patients of changes to your office schedule, as well as how to reschedule appointments during that time. Similarly, you can use email marketing to come up with on-the-spot offers and last-minute discounts if you need a temporary surge in revenues.
Bigger Reach, Real-Time Tracking
It’s not about the quantity of people you reach – it’s about the rate of response you receive for your efforts. Most physicians and healthcare providers would rather receive a 25 percent response rate on an email list of 1,000 people than a 1 percent response rate on a community mail-out to 10,000 people. Not only would the email much cost less to produce, but its direction at a targeted audience has the ability to generate greater revenue and a far greater return on investment.
No marketing campaign can produce faster results than digitized marketing. That is because it takes very little money to get started, and your first professional-looking email can go out the same day you get started. Furthermore, the instant campaign results make it easy to determine how well your advertising is connecting with your targeted audience, allowing you to make changes and necessary adjustments in real time. Compare that to print or broadcast marketing campaigns, which could prove very costly and time-consuming to scrap and start over again.
With email marketing for dentists, there is no need for a big team of professionals to manage and design your advertising efforts. While you will always have a dedicated team of professionals available at Solution21, our email editor’s streamlined design makes for a smooth learning curve. For most, getting started is a quick and simple endeavor. With tools that mimic those of popular cloud-based development and publishing platforms, the possibilities truly become endless.