1. Know Which Digital Marketing Campaigns Are Working for You
There are a number of digital marketing platforms and campaigns that your practice can be involved in, but not all of them are equally beneficial to you. Instead of trying to focus on all of them at the same time, you will want to use the strategies that bring you in the most traffic. If you notice that one strategy is not paying any dividends at all, scrap it and focus on those that are. Look at the pay per click advertising as a great place to begin.
2. Offer Plenty of Financing Options
In your marketing collateral, you will want to highlight the various financing options that you can offer your patients. Since many individuals will be paying out of pocket for their surgery, you will want to provide as many possible options for them as possible to fit this procedure into their budget. Because this is so important, you can turn it into a marketing strategy that works. If you make it easier than competitors to pay for your services, then you will win over some prospective patients on that basis alone.
3. Use Search Engines to Your Advantage
If you want to get noticed as a practice today, you must start with your website. You need to optimize your content to make it relevant to who you are as an oral surgeon and to include the keywords that people are searching for in your area. If you can do that, your site will appear high in the search engine rankings, and this will result in more traffic as a result.
4. Use Google AdWords to Highlight Your Practice Locally
Google AdWords is an effective marketing strategy for locally based businesses. Because you are not going to be performing surgeries in another state or country, you do not want to focus your marketing efforts globally either. You want to use AdWords to place advertisements online in the places that people locally will see them. When people are searching for an oral surgeon in your city, they will be more likely to see a paid ad that pops up in front of them. This has proven to be highly effective for many medical-related firms.
5. Make an App Specific to Your Practice
More and more people today are using their mobile devices for all sorts of activities. You can create an app for your practice that provides relevant functions to your current and prospective patients. This will increase your marketability and make it more likely that you are seen by the people that matter the most.
6. Email Lists Still Work
Do not discount the power of email. You will want to have newsletters and regular promotional blasts that are sent out to your contact list. Work to collect as many emails from prospects as possible and strive to automate the process. When you send out regular and meaningful emails to your client base, it is more likely that people will remember you when the time come to make use of the services that you provide.
7. Post Digital Videos With Relevant Content
Videos can be educational and informative. They also provide something of value that people coming to your website can walk away with. This is a great marketing strategy because it will enhance your professional stature in the community and solidify you as the expert in the field. If people feel comfortable with what you have to offer, they will be more likely to schedule that appointment.