Plastic Surgery Trends In Texas

Just like clothing and jewelry, plastic surgery is also subject to changing trends governing what’s most popular at any given time. Plastic surgery and non-surgical cosmetic treatments have come a long way since the early days of facelifts that left patients with a permanently surprised expression. Technological advancements have greatly expanded the possibilities for aesthetic improvements, leaving today’s prospective patients with more options than ever before. To help keep track of what’s popular now, we’ve compiled a list of plastic surgery trends that have been popular in recent years both in Texas and across the country.

  • Preemptive Interventions to Slow Aging
  • Subtlety in the Age of the Instagram Model
  • Well-Informed Patients Want a Custom Look
  • Twilight Tweakments

Preemptive Interventions to Slow Aging

Rather than waiting to undergo plastic surgery until the signs of aging are pronounced, more and more people are starting to undergo minor procedures far earlier to help slow the effects of aging. For example, many patients have dermal fillers injected into the face periodically to delay or avoid the need for a surgical facelift later.

Compared to previous generations, today’s young adults are much more comfortable undergoing and talking openly about plastic surgery, and they are far more likely to incorporate minor cosmetic treatments into their lives on an ongoing basis as a part of a beauty regimen.


Subtlety in the Age of the Instagram Model

Social media and the body positivity movement have played a role in shifting beauty ideals to encompass a more diverse range of body types and sizes. Many social media sensations use their accounts to promote a lifestyle of health and fitness, popularizing a slim and “fit” look, rather than exaggerated features. In previous decades, breast augmentations were often used to significantly enlarge the breasts, while today they are more likely to provide only a moderate increase in volume for a more natural look. Many patients don’t want to look as though they have undergone surgery, and favor subtler alterations to the natural physique.

Increasing acceptance for and promotion of beauty at every size has also led more plus-size patients to opt for subtler changes to accentuate their curves. Fat transfer has become a popular type of cosmetic surgery that involves removing and processing fat from one area of the body (e.g. the abdomen or thighs) before reinjecting it into a more desirable location (such as the breasts or buttocks), for a completely natural look.


Well-Informed Patients Want a Custom Look

Thanks to the internet, today’s patients are more informed than ever regarding their options for cosmetic surgery, and may come to their initial plastic surgery consultation with an already well-developed idea of the results and treatments they are looking for. Rather than relying on the surgeon for information on what is possible, many modern patients have already spent hours poring over before and after pictures online, and have a clear idea of what they want.

The wide range of procedures available has given rise to the “custom body” phenomenon, in which a patient is able to develop their own custom design for how they want their body to look. Some websites even allow users to upload current photos of themselves and digitally simulate the potential results of different procedures.

Twilight Tweakments

Modern consumers are looking to so-called “twilight tweakments,” or outpatient procedures that take only a few hours, in favor of invasive surgeries with long recovery times that will keep them off their feet and out of circulation for days. These rapid procedures are done under local anesthetic, and the patient is able to walk out of the office, fully functional, after just a few hours. A convenient solution for active individuals who are unable to take much time off work or other obligations, these quick, minor procedures also tend to produce more natural-looking results than other, more extensive surgical treatments.

Attract More New Patients in Texas

To connect with patients interested in a plastic surgery procedure, a powerful online presence has become more important than ever. Just like plastic surgeons, not all website design and digital marketing firms are created equal. Consult to our skilled team of experts at Solution21 to find out how to make your plastic surgery practice more visible. Our professionals in digital marketing can help to attract more patients interested in cosmetic surgery procedures.