The Shift to Non-Surgical Treatment Options
For the first time, non-surgical treatment options are now taking the lead in the cosmetic field. What was never before possible is now routine, and today’s technology has paved the way for micro-surgical and non-surgical techniques that provide big results with little physical investment. With these types of procedures, there is virtually no scarring, and the recovery time is drastically reduced, if present at all. In fact, more people are now choosing non-surgical treatments over traditional cosmetic surgery, effectively shifting the plastic surgery market and changing the way people alter their appearances.
Examples of common non-surgical cosmetic treatments include:
• Muscular neurotoxin injections to reduce lines/wrinkles (Botox, Dysport)
• Fat cell freezing treatments to target and slim fatty areas (Cool Sculpting)
• Dermal fillers for volume in the hands and face (Juvederm, Restylane)
• Fat injections for permanent volume enhancement
• Laser hair removal for permanent hair reduction
It is not just science and feats in engineering that have made this happen, though. While the technology makes it possible, it is culture that is having the greatest impact in making non-surgical treatments more mainstream. It is generally becoming more socially acceptable to undergo cosmetic procedures, and patients are less secretive about their choice to get treatments like fillers or non-surgical body contouring.
It is important to note, however, that non-surgical treatment options are growing, but not necessarily stealing away patients from traditional cosmetic surgeries. That is because non-surgical treatments are more effective on young and middle-aged individuals, whereas older patients hoping for a younger appearance are more likely to still need a traditional facelift. Essentially, the shift toward non-surgical treatment options is merely expanding the patient base and bringing patients into their Texas surgeons’ offices much earlier in life – often in their 20s and 30s. Although they may not show significant signs of aging at this time, the early adult years are often prime for implementing better skin care and undergoing non-surgical treatments that slow the development of wrinkles, lines, jowls, and more.
For 2018 and beyond, the plastic surgery and non-surgical cosmetic industry shows no signs of slowing down. More physicians in Austin, Tyler, Laredo, Fort Worth, and other Texas cities are expected to embrace the non-surgical demands for larger, but natural-looking lips, ‘liquid facelifts’, ‘liquid rhinoplasty’, and more.. These procedures often involve the injection of fat, neurotoxins, and/or fillers to achieve a younger appearance or to reshape and contour areas that the patient is unhappy with. In many cases, procedures can be carried out during a patient’s lunch break or on the weekend for discreet treatment and an easy recovery.
We also expect to see an uptick in the number of Texas surgeons performing ‘thread lifts’, which helps tighten up loose crepe skin via sutures sewn from beneath the skin on the face. Patients remain awake and under local anesthesia for this procedure as large needles are threaded beneath the skin on the face and used to hook and lift the skin. The sutures used are dissolvable for safety reasons, meaning the results of a ‘thread lift’ are not permanent. However, many patients can achieve results that are more drastic than a liquid facelift but without the downtime and risks of a traditional surgical facelift. It is also likely to become the facial rejuvenation preference of patients with limited funds or limited time for recovery.