How Technology is Changing Dentistry in Texas
Technology’s role in the dentist’s office is no longer an accessory, but rather it is quickly becoming the foundational component from which modern Texas dentists are building their practices. For example, it is already becoming more and more difficult to find dental practices that have not switched over to digital x-ray systems, which feature less radiation and easier diagnostic analysis. Patients are also starting to complete their paperwork online, making for faster appointment times and cutting down on in-office paperwork and the need for complex filing systems.
With cloud-based solutions, dental and health specialists can quickly communicate with one another and send x-rays and other important patient information between offices with the touch of a button. In some cases, secured patient portals even allow for secure messaging between the provider and patient, as well as the ability to view patient file notes online.
In the dental chair, technology is re-shaping how dentists perform diagnostics, carry out procedures, and cooperate with patients in developing personalized treatment plans. For example, CAD/CAM imaging and manufacturing technology makes it possible for dentists to eliminate the messy process of creating oral impressions and sending them off to labs with lengthy return times. This cuts down on costs, brings complete procedure processes into the dental office, and also reduces the number of visits necessary for patients. This technology trend is becoming so mainstream that is not only available in big cities like Dallas, but also in smaller towns like Tyler, Sugar Land, and Galveston.
Dental payment technology is another focus in Texas right now. This is due to a number of factors. First, there are a rising number of self-employed individuals who are now responsible for paying for their own dental care. In addition, younger patients are embracing streamlined account processing with an emphasis on mobile payments and cloud-based services. In keeping with the trend, many Texas dental offices are opting for in-office payment plans, with some large group practices even opting for in-office plans that mimic the benefits of dental insurance. Some offices are also staying ahead of the trends by developing customized practice apps that allow for push-notifications, in-app appointment confirmations, and easy one-touch payments.
From a marketing standpoint, Texas dentists are beginning to utilize more digital platforms in exchange for the traditional print advertising solutions of the past. With sites like Facebook, YouTube, and Instagram commanding the attention of billions around the globe, these are easy outlets for creating new ‘buzz’ about a practice and producing organic traffic sources. Providers can also use these platforms and the wide-reaching Google advertising platform to purchase ads that are specifically targeted at potential patients looking for dental services and providers in the local market.