The Critical Issues in Website Development
Not all website developers are created equal. Current users are sophisticated and have high expectations about how a website should function. A slow-loading website is a disaster, as there are only seconds in which to draw in a potential patient and inspire them to connect with your practice. Website developers who employ older technology are helping drive in business to the medical and dental community. Beyond page load speed, a website must function perfectly on every type and brand of digital device, on any sized screen, with the correct text size, and simple navigation. In the current online world, user experience is the critical factor.
Websites for medical and dental offices must be designed to be attractive, while functioning as a powerful marketing tool. Website developers like Solution21 go above and beyond in producing a seamless user experience, with all of the added features that reduce human workload, such as setting and confirming appointments, getting patient feedback after treatment, and other functions.
PPC Marketing for Doctors, Dentists, and Plastic Surgeons
A correctly developed PPC (pay-per-click) marketing campaign will produce new patients. These campaigns must be structured carefully by a PPC marketing team that is willing to put the time in to identify the right demographic. At Solution21, our team of pros has a deep understanding of the factors that matter, including online user behaviors and habits. This knowledge helps your online marketing dollar work better for your practice.
Social Media and Reviews: Watch Your Back.
Many medical professionals don’t realize the impact of social media upon their practice. That one unhappy patient, right or wrong, who posts a negative review could cost you hundreds of patients. It is imperative that your online reputation is protected, and at Solution21 we provide services to monitor reviews, as well as options that can help you identify an unhappy patient before the damage is done. Your online reviews have a significant impact on the numbers of new patients, so managing this issue is a critical point in profitability and growth.