Plastic Surgery Trends in California

As the unofficial plastic surgery capital of America, California could be considered somewhat of a purveyor of cosmetic trends. With countless reality TV shows depicting the successful physical transformations of men and women who visit elite Beverly Hills plastic surgeons, it is no wonder so many look to Hollywood, SoCal, and the Golden State in general for signs of new plastic surgery trends. So what exactly is on the rise in plastic surgeons’ office across the state?

If you are wondering about the plastic surgery trends in Los Angeles, San Francisco, San Diego, Irvine, Sacramento, San Jose, Fresno, Long Beach, Oakland, Bakersfield, Anaheim, Stockton, Riverside, Santa Ana, Chula Vista, Fremont, San Bernadino, Modesto, Fontana, Oxnard, Moreno Valley, Huntington Beach, Glendale, Santa Clarita, Oceanside, Garden Grove, Rancho Cucamonga, Santa Rosa, Ontario, Elk Grove, Corona, Lancaster, Palmdale, Hayward, Salinas, Pomona, Sunnyvale, Escondido, and other major California cities, this page provides the answer to your questions. The plastic surgery trends you will read about throughout this article are generally applicable to all of the major metropolitan areas throughout the State of California. Continue reading to learn some of the latest trends in California cosmetic surgery.

Less is More: Putting Down the ‘Knife’

For many years, getting a cosmetic procedure was generally understood as ‘going under the knife’. Rhinoplasty, breast augmentation, face lifts, and liposuction dominated the world of plastic surgery – all procedures that required meticulous administration and lengthy, uncomfortable recoveries. Fast forward to today, and the tides have changed. There has been a market shift toward minimally invasive procedures. These are cosmetic treatments that require little to no downtime, and often provide subtle, natural, and rapid results.

Wrinkle fillers and injectables are still the primary leader in the minimally invasive field, with Botox the reigning king. As the cost of Botox has come down over the years and myths about the procedure have gradually been dispelled, more and more people have begun using it as a means of not only treating fine lines and wrinkles, but also preventing them. In fact, Botox has seen a significant surge in popularity among young patients – some as young as their early 20’s. Since wrinkles form as a response to repetitive muscle movements over the course of many years, using Botox to freeze expressive muscles can serve as a preemptive strike against an aging appearance.

On Trend in California: Lip Plumping

The Fountain of Youth is all about looking as young as possible. A lot changes with age, including the loss of collagen and moisture that gives the skin its soft and supple appearance. It’s not just the skin, though, that suffers a loss of volume. The lips can also ‘deflate’ – a dead giveaway for someone’s real age. For years, patients have sought out lip rejuvenation with the use of injectible fillers. However, lip plumping has made its way into the mainstream as of late, and countless people have made it their mission to achieve the perfect pout.

Given its popularity, it’s no longer enough to visit just anyone for lip plumping procedures. Instead, Californians are increasingly seeking out the experience and expertise of highly qualified injectors – those who have refined their skill and have a meticulous hand. Patients are becoming choosier overall, even researching the types and brands of fillers being injected since not all products are alike.

For the past few years, there has been an increase in requests for big, luscious lips. They’re easy to spot in the ‘duck lips’ protruding from celebrity selfies on Instagram. However, the new California lip filler trends for 2018 seem to lean more towards creating a more balanced appearance. Instead of ‘over-filling’ the lips, augmentations will more likely be aimed at creating shapely and symmetrical lips with natural-looking volume.

Given its popularity, it’s no longer enough to visit just anyone for lip plumping procedures. Instead, Californians are increasingly seeking out the experience and expertise of highly qualified injectors – those who have refined their skill and have a meticulous hand. Patients are becoming choosier overall, even researching the types and brands of fillers being injected since not all products are alike.

Surgical Options Still Abound

While many are opting for the minimally invasive or non-invasive procedures, there is still a tremendous market for cosmetic surgery, including the still-popular breast augmentation procedure. According to The American Society of Plastic Surgeons, breast augmentation remains the top performed cosmetic surgery in the U.S, with more than a quarter-million people opting for the procedure in 2015 alone. Liposuction and nose reshaping are close behind, followed by eyelid surgery and tummy tucks.

On the Rise: Thigh-lighting and Buttock Implants

Somewhat new to the scene, however, are a couple of procedures that are gaining rapid popularity in the surgical world. The first is often referred to as ‘thigh-lighting’. This is a complex surgical solution designed to elongate the appearance of the legs, giving them a cleaner appearance. This is not a single surgical procedure, but rather a series of procedures that may include a combination of liposuction, a thigh lift, contouring, and even calf implants. Perhaps it’s a response to the thigh-high slits in today’s red carpet gowns, or maybe it’s being made popular by the famous ‘thigh gaps’ glamorized on magazine covers and the Internet. Either way, thigh lighting doesn’t seem to be going anywhere anytime soon.

The second plastic surgery – buttock implants – is currently the fastest growing by preference. This involves the surgical placement of silicone implants inside the buttocks to provide a rounder, more lifted appearance. Requests for the procedure grew by 36 percent from 2014 to 2015, and it seems as if though the trend is continuing in California in a response to a cultural acceptance and preference for the ‘curvy’ bodies of celebrities like Jennifer Lopez and Kim Kardashian.

Consumer Education is the New Gold Standard

Horror stories from the Internet, magazine articles, and even reality TV shows depicting ‘botched’ cosmetic surgery results have given consumers pause before going under the knife or even an in-office treatment. More and more patients are becoming educated about the procedures they undergo and the people performing them. From simple laser hair removal to complicated surgical treatments, it is no longer enough to simply take the word and recommendations of a general practitioner, esthetician, dermatologist, or even a surgeon. Instead, patients are reading reviews, asking for references, and looking up complaints from prior patients before entrusting their appearance to a provider.

For practitioners, that means there is a new push for better education, high-quality products, and the testimonials of highly satisfied patients. Healthcare professionals who may already be qualified to administer injectables, for example, are increasingly enrolling in niche certification courses that teach safety, as well as techniques for achieving desirable results. With reputable credentials behind their names, providers can provide patients with greater assurance that they are in good hands. Although outcomes can never be guaranteed, experience and training go a long way toward reducing the risk of a negative experience.

A Comfortable Environment and
A Plastic Surgery Custom Designed Website
Goes a Long Way

In order to successfully market your plastic surgery practice online, it’s important to make your patients feel welcome and comfortable with your practice. Helping your patients feel at home at your practice and on your website strongly helps your practice’s success.

Your patients today will most likely want a more soothing environment than the typical medical waiting room. Many of your patients will prefer a spa-like environment to a typical medical setting. It benefits your practice to give an inviting and warm atmosphere for your practice. By providing a comfortable and soothing environment for your patients, you give them more reason to trust you and your practice. Obviously, your ability as a surgeon is the most important factor, but in order to be received positively by patients, it’s important to provide a positive experience. This will help your practice receive positive reviews. In order for your practice to benefit from the era of online information sharing, you need to provide an experience that patients want to suggest and share.

The same is true with your practice’s website. It is imperative that your plastic surgery website is updated to reflect the current design and functionality expectations of your target audience. High-quality images and videos, easy-to-read and understand content, and multiple ways for a user to instantly connect with your practice, make an appointment, or post a review all make a difference. Technology issues such as page-load speed are critical – slow loading pages drive away users within seconds. If you have an older website, you are losing patients – it is that simple. If your site is not producing new patients for you, it should be analyzed to find out why. A few simple tweaks may be all it needs – or a total redesign. Our team of professional designers and developers at Solution21 does it all.

Make Your Plastic Surgery Practice More Visible Online

To connect with patients interested in a plastic surgery procedure, whether surgical or non-surgical, a powerful online presence has become more important than ever. Just like plastic surgeons, not all online marketing firms are created equal. Talk to our skilled team of professionals at Solution21 to find out how to make your plastic surgery practice more visible online and to attract more patients. Take advantage of our extensive knowledge of user habits and behaviors and the techniques that make your website function as a marketing tool that produces new leads.

Plastic Surgery Trends in Specific California Cities

While it may be impossible to know exactly which procedures are more popular in certain California cities than others, it is possible to know which types of technology and services are in high demand throughout the state as a whole. Generally speaking, if a specific cosmetic treatment is popular in San Jose, you will also find it is a plastic surgery trend in Long Beach or Santa Clarita, too.

Whether you are looking at specific treatments or changes in the way certain procedures are carried out, you will notice that cosmetic surgery trends – both traditional and minimally invasive – are common across all California metropolitan areas. Examples include plastic surgery trends in:

• Los Angeles
• San Francisco
• San Diego
• Irvine
• Sacramento
• San Jose
• Fresno
• Long Beach
• Oakland
• Bakersfield
• Anaheim
• Garden Grove
• Stockton

• Riverside
• Santa Ana
• Chula Vista
• Fremont
• San Bernadino
• Modesto
• Fontana
• Oxnard
• Moreno Valley
• Huntington Beach
• Glendale
• Santa Clarita
• Oceanside

• Rancho Cucamonga
• Santa Rosa
• Ontario
• Elk Grove
• Corona
• Lancaster
• Palmdale
• Hayward
• Salinas
• Pomona
• Sunnyvale
• Escondido
• Silicon Valley
• SoCal Plastic Surgery Trends

Reasons for Getting Plastic Surgery in California

If you ask someone why they are getting a cosmetic procedure, the answer is likely different depending on whether you are asking in L.A., Sacramento, or the Silicon Valley, but at the end of the day, cosmetic surgery is almost always about one thing: looking and feeling better about oneself. In Los Angeles, many celebrities and aspiring actors or actresses look for nips and tucks as a means of standing out to producers in auditions. Perhaps they feel that a smaller nose, fuller breasts, or a more chiseled jaw line will help them land a role they might otherwise be overlooked for.

Of course, they cannot choose just anyone to carry out these procedures. With so much publicity and the paparazzi around every corner, it becomes essential to choose the most reputable surgeons and providers – perhaps those who have successfully improved the appearances of other well-known patients. Celebrities are looking for minimal downtime, natural-looking changes, and a comfortable overall experience. This high standard of care is gradually spilling over into the mainstream, as well, with more and more patients researching provider credentials, reviews, and overall qualifications before going under the knife.

Predictions for Future California Plastic Surgery Trends

From breast implants to liposuction, some cosmetic procedures seem like they are here to stay. However, the long-term trajectory of this field seems skewed toward a preference for minimally invasive treatments, many of which are expected to become preventative in nature. Ultimately, that could mean that the offices of plastic surgeons will gradually fill with younger and younger clients – those who are looking for ways to slow down the aging process and perhaps even prevent the process that could otherwise cause them to desire more complex plastic surgery procedures in the future.

It will remain imperative that cosmetic treatment providers in California remain aware of the latest changes and trends in cosmetic surgery, especially as technology improves in coming years. Practices will become more digitized, efficient, and highly connected with the patients they serve, perhaps even forging life-long relationships with them from their youth much like a family dentist or dermatologist would from childhood and on throughout the older adult years.