8 Under-Utilized Marketing Practices for Dental Practices


By Kristina Martinez | Solution21 | Project Coordinator

Understanding which marketing practices will best meet your ideal results is important for having a prosperous dental practice. There are eight often under-utilized marketing strategies that can propel your dental practice from normal to exceptional.

Content Marketing

As of 2016 content marketing became one of the top marketing trends. Content marketing will likely stay an essential channel that organizations use to promote the quality of their image to their clients in 2017.  The writer of  “Five Content Marketing Trends to Watch in 2017”, Joe Pulizzi, commented that email marketing is now one of the most dominant content marketing tools.  For instance, Pulizzi comments that The Washington Post utilizes over 75 email bulletins and has devoted 12 individuals to their bulletin procedure. Messages can be utilized for different purposes, for example, presenting visitors with the chance to purchase a digital book, notifying individuals of sales, or providing them with network connections that can then be shared on their social media sites. Taking advantage of content marketing is essential to keep expanding your dental business.

Social Media Marketing (SMM)

Many dental practices often neglect to use SMM on the top five social media websites. These top five include Facebook, Twitter, LinkedIn, Instagram, and Google +.  This is something to keep in mind, since advertising on these popular social media websites that can be used to stay connected with current customers and reach out to new ones.

Search Engine Optimization (SEO)

In 2017, SearchEngineLand noted that SEO will play a leading role in online marketing procedures. Targeted marketing research and link building are important SEO methods for dental practice to use. Such methods will also help emphasize the visibility of your practices trademark to your desired clientele. In the event that you plan to outsource your dental practices SEO development, ensure that you enlist accomplished organizations, like Solution21, who have years of experience serving dental practices. It is best to use proven methodologies for the greatest results.

Landing Page Optimization

Landing page optimization is an extremely proficient dental marketing method that dental practices can utilize. Landing pages are where users arrive after clicking on any website link advertising your practice. Sometimes a landing page is its own unique page that is separate from your main website. These single webpages can help guide users towards your targeted goal by limiting the users’ options. Below are some useful options for landing page optimization.

Developing a Memorable Headline:

In order to create an unbelievable landing page, you must first develop a memorable headline that catches attention. This headline must provide basic insight on what the landing page is about and be comprehensible to your visitors. Below are some examples of some compelling headlines:

– 10 Most Important Steps to Living Longer

– The Best Kept Secrets of Cooking

– 5 Ways to End Your Money Problems for Good

Notice how in a few of these examples numbered lists were utilized. This is an effective way to inform your user that the contents of the page will be in a simple understandable list.

Vital Keywords:

Keyword optimization is another important method that is needed to promote your landing page. Specific keywords or phrases are entered in the search bar when people search for a certain type of business or merchandise. If someone is searching for a coffee product, then a key phrase may be used like, buy K-Cup coffee online. This makes keyword research important for determining the most prolific terms used by your targeted audience when they search for your particular service or product. Utilize the keywords in the content of your landing page.

This will allow you to obtain an excellent ranking on major search engine results page (SERP), like Google, Yahoo, and Bing.

Cultivate your call to action

A key part of the dental marketing strategy is to create a clear call to action. This will ensure potential customers proceed in a way that will forward your companies interests. A call to action can be something like registering for an online dental newsletter or scheduling an appointment. Examples of this would be “sign up for our monthly newsletter now and get 25% off your next tooth cleaning”. Offering a discount or a free item are great promotional strategies to emphasize your dental practice while keeping potential clients interested in your brand. This creates an incentive for potential clients to sign up for your services, which increases familiarity with your practice and the chances of an appointment being scheduled.


Writing blogs is a dental marketing technique that is frequently forgotten about, but holds great advertising potential for dental practices. This marketing technique allows you to communicate with your clients in a more informal manner, which helps to build client relationships and increase business. Engage your audience in your Blog with techniques like creating question & answer posts.

Online Reputation Management (ORM)

Online Reputation Management is vital for maintaining a positive online reputation and image for your dental practice. Hiring an experienced digital marketing agency, like Solution21, can help your dental business to maintain its positive image and mitigate negative online reviews.

Start a Referral Program

A referral program is a very influential tool because it relies on word-of-mouth marketing from actual customer experiences. Your current customers play a proactive part in promoting you brand, which increases customer loyalty. Giving current clients an incentive, such as a discount, for recommending a friend to sign up with you can be an effective strategy.

Optimize Your Dental Marketing Now

The above dental marketing methods can greatly increase your advertising potential and allow you to reach your target audience in innovative ways that draws interest to your practice. Optimize your dental company and increase your bottom line by implementing these methods now!

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