#3 – It Takes a Huge Amount of Money to Get Quality Medical SEO
Marketing costs money. There is no way to get around that. However, search engine optimization is by far one of the most cost effective ways to generate more site traffic and business overall. Proper analyzation of the SEO effects and the return on the investment should show that this is true.
You might ask exactly what you are getting for the price you pay. A medical SEO agency encompasses a vast array of knowledge, expertise, and ability to perform all necessary tasks to help you succeed. These include:
● Proper research of competitive keyword phrases
● Analysis of keywords for relevance and efficacy
● On-page website optimization using code, tags, and other methods
● Development of link building strategies and their application
● Collection of data and analysis to determine the best way forward
Every task above and the many more than quality SEO experts do requires time and specific knowledge. Anyone who understands the complexity of optimization tasks and the excellent results that can be achieved will not hesitate to invest in the process.
#4 – Medical SEO is Unnecessary for a Traditional Doctor
Old-school, small-town, traditional doctors of all types may balk at the idea of having a website and using high-tech optimization methods to attract internet audiences. Ignoring these things, however, means you miss out on a huge potential for growth and profits. Slow growth may be your goal, and that is your choice, but the fact remains that most people search for doctors online these days.
Other marketing efforts, such as direct mail or local advertising, can work well, but the people you reach there may not be the same you can reach online. People get their information from a diverse selection of media formats these days. Some would never trust Google with something as important as finding the right doctor, while others think print advertising are nothing more than junk mail sent by the unscrupulous. Figuring out which group is larger or which you should target more diligently depends on many factors. The fact remains that these groups do not overlap, and they both include people who need a physician or specialist. Ignoring medical SEO greatly diminishes the chance of attracting an ever-growing patient list.