Mobile Image is Everything
Patients love their smart phones; there is no question about that. In today’s highly connected society, we are never really far from the people we know or the companies we do business with. If you are advertising on mobile platforms, you are quickly and effectively reaching your target audience, often generating a rapid and traceable response.
There is no longer a need for someone to be watching television, listening to the radio, or reading a specific publication to view your dental office ads. With mobile marketing, you can put your practice visibility directly in the hands of patients and potential patients no matter where they are, from home to work and everywhere in between.
Of course, image matters when it comes to mobile marketing. If you are not presenting your office with its best foot forward, you could do more damage than good. That is why it is essential to know what your potential patients are looking for in a dental provider and project yourself in a way that fits that need. Mobile users are taking note of your communication methods and the types of information you send out. From modern-looking web design to user-friendly custom apps, it is becoming more and more important to maintain a competitive edge.
How to Utilize Mobile Marketing for Your Dental Practice?
Implementing mobile marketing for dental practices is simple when you work with a team of experienced mobile marketers at Solution21. There are multiple high-functioning platforms on which you can build your mobile marketing strategy. Below you will find some of our insider mobile marketing tips for transforming your dental practice.
SMS Mobile Marketing
The first is SMS text message marketing. This is an affordable and effective means of reaching out to patients through direct messages that you can send with the touch of a button. As you build your SMS text messaging lists, you are acquiring the phone numbers of patients and potential patients who have shown a genuine interest in your services. Not only are they already engaged, but they are also highly likely to view your messages – not delete them before opening them like they can with emails. In fact, the vast majority of smartphone users open virtually every text message they receive. When combined with an effective email marketing strategy, SMS mobile marketing and email marketing can complement each other by interacting with an already engaged customer.
Custom App Development
There seems to be an app for everything. In fact, many people have come to expect businesses to have custom apps – including small, local dental practices. When you develop a custom mobile app, you gain faster access to your patients through the power of push notifications. These are notifications that pop up on a user’s phone with an audible sound. They are often visible from the lock screen and take the user directly to the mobile app.
You can use push notifications to remind existing patients of their twice-yearly exams, send account balance notifications, or even advertise a special promotion. This offers convenience for the patient and rewards your most ‘loyal’ patients with special offers and features not available to those who do not have the app. People who download app are also more likely to respond to your marketing efforts since they must show genuine interest in your practice to instigate a download. Imagine offering instant in-office promotions on a whim, such as 20 percent off a tooth whitening treatment. In just a few moments you could generate new revenue for your practice – something not possible with traditional advertising methods.
Note that your app is an extension of your practice image. It should be easy to use, visually attractive, and reflective of your overall brand.
Mobile marketing for dental practices will also allow you to use a person’s present location to advertise your nearby services. You may have noticed this type of advertising yourself when Facebook gives you a friendly reminder in your news feed that your favorite coffee shop has an afternoon special on a new latte, and it just so happens to be right across the street. This is an insider mobile marketing strategy used by the pros to capitalize upon the immediate location of a viewer and encourage them to acknowledge how close your practice is to their work, commute, or even their home. This technique also leverages the increased likelihood of someone making an appointment with a dentist that is located in familiar neighborhoods that are not too far out of the way.
If there is one thing that professional mobile marketers know, it is that even the best marketing efforts are negligible if the ad messaging is wrong. At Solution21, we know how to improve the language of mobile marketing with attention-grabbing posts, ads, push notifications, and text messages that encourage a response. We can offer helpful advice for tweaking your mobile marketing message in a way that is advantageous for your practice. For example, running contests can help send your practice viral on social media platforms, via email, and by way of other sharing technology. Viewers are more likely to engage your contest if they have chances of benefiting directly at no additional cost.