|By Kian Alisobhani | Solution21 | Jr. Blog Coordinator|
In order to market your dental practice, it’s necessary to understand how people understand how people make decisions in today’s market. For example, let’s say you want to go out for dinner at a nice, well-reviewed restaurant? How do you find that restaurant? Where do you go for reviews? How do you find out how to get there? You most likely went online. Now, imagine the process your patients go through when deciding on a dentist. Your online presence decides how much trust your patients are willing to put into your practice. In order to successfully market your dental practice on the Internet, you need to work with a company that understands what factors go into having a strong online presence, why those factors matter and how to maximize your online visibility.
The Design of Your Site
The website is the foundation of any marketing campaign for your practice. It has to attract and engage potential patients online. Your website needs to be easy to navigate and have a simple user-interface. At Solution21, we create intuitively-designed websites that are also fully responsive for desktops, laptops, and smartphones.
How Do You Get People to Visit Your Website?
You need potential patients to be able to find your practice’s website. Having a good looking website is not enough to help with your online ranking. You need a Search Engine Optimization (SEO) campaign so patients can find you through relevant keywords.
At Solution21, we offer multiple SEO Packages to guarantee your site shows up in as many searches as possible. We also provide exceptional customer support to help your practice’s SEO. We provide your site with a place for patients to leave reviews to help protect your practice’s reputation. This is a mitigating factor to keep patients from going to third-party review sites. We will make sure your SEO strategies are targeting the right audience.
Your practice needs to be active on social media. Solution21’s Social Media Management Service will create and optimize your practice’s social media page. We will help create content that that can drive more traffic to your site. We also focus on your current patients as well to help ensure patient retention.
Solution21 is a leading full-service online marketing company based in Irvine, California. We specialize in Website Design, SEO, PPC, Reputation Management and More. Schedule an online marketing consultation by calling Solution21 at (888) 423-9235 or filling out our contact form today.