Plastic Surgery Trends in Texas

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Plastic Surgery Trends In Texas

The size and scope of the plastic surgery industry is bigger than ever before in Texas. The trends in the Lone Star State are in keeping with much of the rest of the U.S., where there is an emphasis on not only feeling your best, but looking it, too. Modern technology has made it possible to achieve favorable results often with little or no downtime and minimal or no scarring. Of course, it has not always been this way. As trends in plastic surgery continue to evolve, it is important to recognize just how far the practice has come since its beginnings.

Just like clothing and jewelry, plastic surgery is also subject to changing trends governing what’s most popular at any given time. Plastic surgery and non-surgical cosmetic treatments have come a long way since the early days of facelifts that left patients with a permanently surprised expression. Technological advancements have greatly expanded the possibilities for aesthetic improvements, leaving today’s prospective patients with more options than ever before. To help keep track of what’s popular now, we’ve compiled a list of plastic surgery trends that have been popular in recent years both in Texas and across the country.

  • Preemptive Interventions to Slow Aging
  • Subtlety in the Age of the Instagram Model
  • Well-Informed Patients Want a Custom Look
  • Twilight Tweakments

Preemptive Interventions to Slow Aging

Rather than waiting to undergo plastic surgery until the signs of aging are pronounced, more and more people are starting to undergo minor procedures far earlier to help slow the effects of aging. For example, many patients have dermal fillers injected into the face periodically to delay or avoid the need for a surgical facelift later.

Compared to previous generations, today’s young adults are much more comfortable undergoing and talking openly about plastic surgery, and they are far more likely to incorporate minor cosmetic treatments into their lives on an ongoing basis as a part of a beauty regimen.

Subtlety in the Age of the Instagram Model

Social media and the body positivity movement have played a role in shifting beauty ideals to encompass a more diverse range of body types and sizes. Many social media sensations use their accounts to promote a lifestyle of health and fitness, popularizing a slim and “fit” look, rather than exaggerated features. In previous decades, breast augmentations were often used to significantly enlarge the breasts, while today they are more likely to provide only a moderate increase in volume for a more natural look. Many patients don’t want to look as though they have undergone surgery, and favor subtler alterations to the natural physique.

Increasing acceptance for and promotion of beauty at every size has also led more plus-size patients to opt for subtler changes to accentuate their curves. Fat transfer has become a popular type of cosmetic surgery that involves removing and processing fat from one area of the body (e.g. the abdomen or thighs) before reinjecting it into a more desirable location (such as the breasts or buttocks), for a completely natural look.

Well-Informed Patients Want a Custom Look

Thanks to the internet, today’s patients are more informed than ever regarding their options for cosmetic surgery, and may come to their initial plastic surgery consultation with an already well-developed idea of the results and treatments they are looking for. Rather than relying on the surgeon for information on what is possible, many modern patients have already spent hours poring over before and after pictures online, and have a clear idea of what they want.

The wide range of procedures available has given rise to the “custom body” phenomenon, in which a patient is able to develop their own custom design for how they want their body to look. Some websites even allow users to upload current photos of themselves and digitally simulate the potential results of different procedures.

Twilight Tweakments

Modern consumers are looking to so-called “twilight tweakments,” or outpatient procedures that take only a few hours, in favor of invasive surgeries with long recovery times that will keep them off their feet and out of circulation for days. These rapid procedures are done under local anesthetic, and the patient is able to walk out of the office, fully functional, after just a few hours. A convenient solution for active individuals who are unable to take much time off work or other obligations, these quick, minor procedures also tend to produce more natural-looking results than other, more extensive surgical treatments.

The Shift to Non-Surgical Treatment Options

For the first time, non-surgical treatment options are now taking the lead in the cosmetic field. What was never before possible is now routine, and today’s technology has paved the way for micro-surgical and non-surgical techniques that provide big results with little physical investment. With these types of procedures, there is virtually no scarring, and the recovery time is drastically reduced, if present at all. In fact, more people are now choosing non-surgical treatments over traditional cosmetic surgery, effectively shifting the plastic surgery market and changing the way people alter their appearances.

Examples of common non-surgical cosmetic treatments include:
• Muscular neurotoxin injections to reduce lines/wrinkles (Botox, Dysport)
• Fat cell freezing treatments to target and slim fatty areas (Cool Sculpting)
• Dermal fillers for volume in the hands and face (Juvederm, Restylane)
• Fat injections for permanent volume enhancement
• Laser hair removal for permanent hair reduction

It is not just science and feats in engineering that have made this happen, though. While the technology makes it possible, it is culture that is having the greatest impact in making non-surgical treatments more mainstream. It is generally becoming more socially acceptable to undergo cosmetic procedures, and patients are less secretive about their choice to get treatments like fillers or non-surgical body contouring.

It is important to note, however, that non-surgical treatment options are growing, but not necessarily stealing away patients from traditional cosmetic surgeries. That is because non-surgical treatments are more effective on young and middle-aged individuals, whereas older patients hoping for a younger appearance are more likely to still need a traditional facelift. Essentially, the shift toward non-surgical treatment options is merely expanding the patient base and bringing patients into their Texas surgeons’ offices much earlier in life – often in their 20s and 30s. Although they may not show significant signs of aging at this time, the early adult years are often prime for implementing better skin care and undergoing non-surgical treatments that slow the development of wrinkles, lines, jowls, and more.

For 2018 and beyond, the plastic surgery and non-surgical cosmetic industry shows no signs of slowing down. More physicians in Austin, Tyler, Laredo, Fort Worth, and other Texas cities are expected to embrace the non-surgical demands for larger, but natural-looking lips, ‘liquid facelifts’, ‘liquid rhinoplasty’, and more.. These procedures often involve the injection of fat, neurotoxins, and/or fillers to achieve a younger appearance or to reshape and contour areas that the patient is unhappy with. In many cases, procedures can be carried out during a patient’s lunch break or on the weekend for discreet treatment and an easy recovery.

We also expect to see an uptick in the number of Texas surgeons performing ‘thread lifts’, which helps tighten up loose crepe skin via sutures sewn from beneath the skin on the face. Patients remain awake and under local anesthesia for this procedure as large needles are threaded beneath the skin on the face and used to hook and lift the skin. The sutures used are dissolvable for safety reasons, meaning the results of a ‘thread lift’ are not permanent. However, many patients can achieve results that are more drastic than a liquid facelift but without the downtime and risks of a traditional surgical facelift. It is also likely to become the facial rejuvenation preference of patients with limited funds or limited time for recovery.

The History of Plastic Surgery

As advanced as today’s plastic surgery procedures may be, cosmetic surgery actually dates back for millenniums. In fact, ancient civilizations were known to use reeds to hold the nostrils open post-reconstruction as early as 2,000 B.C. and also to administer skin grafts as early as 800 B.C. Though the processes by which they performed the reconstructive procedures were rudimentary (donor skin grafts were simultaneously attached to both the treatment and donor sites for several days while the graft fused with surrounding skin), it was nonetheless an effective means of repairing open wounds for medical purposes. By the first century B.C., physicians in the Roman Empire were surgically treating gladiators who had been disfigured while fighting.

Many centuries later during the 1800s, the medical field had evolved to make elective and cosmetic procedures possible. This was when plastic surgery first became popular not just for reconstruction, but also for elective purposes – particularly for rhinoplasty and breast augmentation. Although many patients achieved the outcome they hoped for, it typically came at the cost of lasting and unsightly scars, as well as a higher risk for complications and infection after surgery.

It wasn’t until the First World War, however, that plastic surgery truly became mainstream. As soldiers returned from trench warfare with disfiguring scars on their faces and bodies, plastic surgery quickly became an independent practice available all over the country – including in Texas. By the 1930s, the American Board of Plastic and Reconstructive Surgery was formed to regulate the practice, which helped further legitimize cosmetic surgery.

Today, plastic surgery is a multi-billion dollar industry and the topic of multiple reality television shows. Advancements in technique, as well as technical innovations have created a partnership between surgeon and machine to bring automation and greater precision into the procedure room. More people than ever in Houston, Dallas, San Antonio, Corpus Christi, Amarillo, El Paso, and other Texas cities are electing to make changes to their appearances, all with fewer risks and better outcomes than ever before.

Attract More New Patients in Texas

To connect with patients interested in a plastic surgery procedure, a powerful online presence has become more important than ever. Just like plastic surgeons, not all website design and digital marketing firms are created equal. Consult to our skilled team of experts at Solution21 to find out how to make your plastic surgery practice more visible. Our professionals in digital marketing can help to attract more patients interested in cosmetic surgery procedures.

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