Marketing has become a necessary part of having a successful medical practice. You can spare no expense in providing a high-quality experience for your patients, but it doesn’t mean anything unless you are bringing local patients into your practice. Your practice needs to be visible to your patients online. For example, if a potential patient […]
By M. Mojgani | Solution21 | Senior Web Admin
Because the online marketplace is constantly changing, an SEO professional’s toolbox must be constantly evolving to ensure the best results. SEO, as an industry, is constantly in motion. Many older SEO tactics have become obsolete, such as content under 300-words, keyword stuffing, and improper image management.
Designing and […]
By Victoria C. | Solution21 | Director of Content Marketing
With 2018 just a few days away, you’re probably somewhere between trying to enjoy the holidays and thinking about your medical or dental practice digital marketing strategy for the new year. To help you plan, here is Solution21’s top four important digital marketing trends that we think […]
By Farzin Andrew Espahani | Solution21 | VP of Growth and Marketing
Search engine optimization can be a confusing field of marketing. There are so many factors that are considered when determining how a website such as Google or Yahoo! ranks a website in terms of search results. These factors are ever changing, and it can […]
By Cami Gener | Solution21 | Marketing Specialist
Blogging is not just for individuals to share personal stories or companies to market their products. Blogging can also benefit your medical practice and can be incredibly important if you are interested in attracting new patients and retaining current ones. Below are a few advantages of having a […]
By Farzin Andrew Espahani | Solution21 | VP of Growth and Marketing
Many Search Engine Marketers who carry various social media platforms for their company may ask about the link between social media and SEO. Does Google use signals from social media sites as a factor when ranking? Can engagement and follower metrics from sites such […]
By Cami Gener | Solution21 | Marketing Specialist
With social media and the entire internet giving us up-to-date information all day long, it has been said that the traditional “press release” is becoming less and less relevant. However, this method of releasing new information about a business is not yet dead and gone. What is considered […]
By Farid Parvini Ph.D. | Solution21 | CEO
Launching your website is a big step in making your mark on the Internet and building your business. However, before you set your site to live, there are several SEO considerations you will want to address. From content mapping to searching for crawl errors, consider some of the […]
By Trisha M. | Solution21 | Web Designer
With continued changes in today’s society, representatives of medical companies are quickly realizing that their online presence, when strong enough, can bring new patients and improve their authority in the health industry. This is why it is incredibly important that a successful search engine optimization campaign be in […]
By Trisha M. | Solution21 | Web Designer
Dentists often stress the importance of prevention and maintenance to patients as a way of achieving oral health and wellness. This principle of proactive care can easily be applied to marketing of a dental practice. Making sure you have a dental website with quality content that is properly […]
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