By: Farzin Andrew Espahani
Today’s publishers and marketers are constantly watching the trends and algorithms of social media sites in an attempt to build traffic to their content sites. Unfortunately, Facebook has now changed the way in which shared posts are seen by others.
On June 29th, 2016, Facebook reported in a blog post that they […]
By: Farzin Andrew Espahani
Audience insight for advertisers and marketers often come from psychographic profiles for writing RFPs and briefs. Many big-name brands will spend thousands to develop these profiles for reaching the ideal American consumer. However, it often takes months of time and money to develop this data which may have its own limitations and […]
By Farzin Andrew Espahani | Solution21 | VP of Growth and Marketing
Advertising campaigns on Instagram can be incredibly effective when done right. Here are a few tips and tricks to get you started on the best practices involved and how to make your Instagram campaign a […]
By Farid Parvini Ph.D. | Solution21 | CEO
Whether you’re looking to expand your current practice or are on the ground floor with a new one, it is important for a clinic to fully understand the most effective ways to advertise their medical practice. Obviously with a […]
By Farzin Andrew Espahani | Solution21 | VP of Growth and Marketing
The coworking office is nothing new—in fact, they have existed for years around the world. These office types are popular with companies in the early stages of growth and provide entrepreneurs with a way to […]
By Farid Parvini Ph.D. | Solution21 | CEO
The health care industry is a heavily regulated industry due to FDA restrictions on how organizations market their medical products and the ways in which HIPAA regulations ensure compliance on the use of patient information and storage. Due to […]
by Farzin Andrew Espahani
VP, Growth & Digital Marketing – Anthropologist
There has been a spate of articles written lately that are filled with gloomy reports on the state of SEO. This is not one of them. In fact, the newest changes coming are going to change digital marketing for the better, making it easier for content […]
By Nicole Weiss | Solution21 | Digital Marketing Consultant
With the continued popularity of cosmetic dentistry, many more practices are beginning to offer it. This makes it continually more difficult to get your own practice to stand out from the competition. Marketing methods need to become […]
by Farzin Andrew Espahani
VP, Growth & Digital Marketing – Anthropologist
Yesterdays “impulse buys” are now known as “micro-moments,” and nothing drives micro-moments like mobile shopping. 34% of online purchases in 2016 were made via a mobile device in the U.S. Why?
Mobile devices are the perfect means to get new ideas, discover prices, and click the “buy […]
By Frank E. | Solution21 | Director of Client Support
No other industry is as competitive of a market as the dental industry. Dentists all over the country are battling to not only obtain new patients, but maintain those who have already started treatment in their facility. […]
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