by Farzin Andrew Espahani
VP, Growth & Digital Marketing – Anthropologist
Yesterdays “impulse buys” are now known as “micro-moments,” and nothing drives micro-moments like mobile shopping. 34% of online purchases in 2016 were made via a mobile device in the U.S. Why?
Mobile devices are the perfect means to get new ideas, discover prices, and click the “buy […]
By Frank E. | Solution21 | Director of Client Support
No other industry is as competitive of a market as the dental industry. Dentists all over the country are battling to not only obtain new patients, but maintain those who have already started treatment in their facility. […]
It is critical that every medical or dental practice have an online presence that will earn them exposure – resulting in a more successful business. Are you looking for a successful online presence but don’t know where to start? You aren’t alone.
Not everybody has the internet marketing knowledge they need to succeed – so […]
By Farzin Andrew Espahani | Solution21 | VP of Growth and Marketing
The year 2016 bombarded us with a variety of tactics, strategies, and technological advances that have completely changed the way companies market their goods and services. Here are a few marketing predictions that the team of Solution21 encourages you to consider in the upcoming […]
Medical professionals who run their own practice want to see their practice grow over the course of time. The goal is to enjoy exponential growth by not only retaining current patients but acquiring new ones. Patient-acquisition is an important aspect of any practice and should be a focus of all medical professionals. If you are […]
By Kian Alisobhani | Solution21 | Jr. Blog Coordinator
Plastic surgery lends itself to online marketing more than other medical disciplines. Unlike other disciplines, you can often see the success in cosmetic and to a lesser degree reconstructive surgery. Your potential patients will expect your website to be visually pleasing and professional. Solution21 is an experienced […]
by Farzin Andrew Espahani
VP, Growth & Digital Marketing – Anthropologist
Every business owner wants to know if their marketing strategy is working. It can be difficult to pinpoint the answer to this question because of the many different ways of analyzing results from marketing without a clear, concise, and trackable goal in mind. Defining what is […]
By: Farzin Andrew Espahani
Today’s publishers and marketers are constantly watching the trends and algorithms of social media sites in an attempt to build traffic to their content sites. Unfortunately, Facebook has now changed the way in which shared posts are seen by others.
On June 29th, 2016, Facebook reported in a blog post that they […]
By: Farzin Andrew Espahani
Audience insight for advertisers and marketers often come from psychographic profiles for writing RFPs and briefs. Many big-name brands will spend thousands to develop these profiles for reaching the ideal American consumer. However, it often takes months of time and money to develop this data which may have its own limitations and […]
By Farzin Andrew Espahani | Solution21 | VP of Growth and Marketing
Advertising campaigns on Instagram can be incredibly effective when done right. Here are a few tips and tricks to get you started on the best practices involved and how to make your Instagram campaign a […]
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