By: Farzin Andrew Espahani
Audience insight for advertisers and marketers often come from psychographic profiles for writing RFPs and briefs. Many big-name brands will spend thousands to develop these profiles for reaching the ideal American consumer. However, it often takes months of time and money to develop this data which may have its own limitations and […]
By Farzin Andrew Espahani | Solution21 | VP of Growth and Marketing
The coworking office is nothing new—in fact, they have existed for years around the world. These office types are popular with companies in the early stages of growth and provide entrepreneurs with a way to […]
By Victoria C. | Solution21 | Director of Content Marketing
Algorithm is a set of 200 signals that Google has developed to evaluate a website’s or a page’s importance and rank the search results based on users’ queries. The signals include things like the specific words that […]
By Victoria C. | Solution21 | Director of Content Marketing
Without a mobile-friendly website, your ranking will start to dip
Google’s recent announcement of mobile-first indexing is encouraging a lot of dental, medical and plastic surgery practices to move away from old desktop website into native mobile-first or […]
By Victoria C. | Solution21 | Director of Content Marketing
With 2018 just a few days away, you’re probably somewhere between trying to enjoy the holidays and thinking about your medical or dental practice digital marketing strategy for the new year. To help you plan, here is Solution21’s top four important digital marketing trends that we think […]
By Cami Gener | Solution21 | Marketing Specialist
With more people using the Internet to find the services they need, it is increasingly important to monitor your online reputation. The reviews that patients leave about your practice affect the decision of potential new patients when researching. With Solution21’s Reputation Management and Review Monitoring systems in place, […]
by Farzin Andrew Espahani
VP, Growth & Digital Marketing – Anthropologist
Yesterdays “impulse buys” are now known as “micro-moments,” and nothing drives micro-moments like mobile shopping. 34% of online purchases in 2016 were made via a mobile device in the U.S. Why?
Mobile devices are the perfect means to get new ideas, discover prices, and click the “buy […]
It is critical that every medical or dental practice have an online presence that will earn them exposure – resulting in a more successful business. Are you looking for a successful online presence but don’t know where to start? You aren’t alone.
Not everybody has the internet marketing knowledge they need to succeed – so […]
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