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SEO Process

Solution21’s SEO Process is focused on several SEO best practices: on-page optimization, content development, link building (inbound, outbound, and internal links), performance, site architecture, off-site SEO, social media integration, analytics and reports. The goals are to improve your online visibility and ranking and increase traffic to your dental or medical website through our SEO strategies.
Account Set-Up

Step 1

Account set-up

The first step involves analysis of your online presence, website, link structure, code, meta tags and website content. In this phase, we will also analyze your your top competitors that show up on search engine results for the keywords you plan to rank on.

Keyword Research

Step 2

Keyword research

Having the right set of keywords is at the heart of good search engine optimization effort. At Solution 21, we perform extensive keyword research using leading online tools and actual search data to find keywords that are relevant to your practice. Some of the factors that impact your keywords are your demographic, geographic location, the type of your practice, and your physical and online competitors. We will be consulting with you before finalizing the set of keywords.

Content Creation

Step 3

Content creation

We develop content and strategically integrate the approved keywords based on the right level of keyword density against length of content and we implement titles, anchor texts and interlinking. Every page content is assigned a keyword and filled with relevant topics and images.

Page Optimization

Step 4

Page optimization

Our effective link building techniques are focused on relevancy. Optimization is the fuel that power the pages and the website, as a whole. Solution21’s SEO specialists optimize the code and rewrite the title tag, description image alt tag, keyword tag and snippets to ensure that the page is optimized for search engine and users. Meta tags are heavily relied on measurements of relevancy by search engines.

Link Building

Step 5

Link building

Link building remains an important part of Solution21’s SEO strategy. Links from other trusted websites can boost your practice website’s visibility and search engine ranking. We only obtain links from relevant and clean links websites.

Page Loading Speed

Step 6

Page loading speed

How fast your pages or website loads on desktops and mobile devices is an important ranking factor for all search engines. How quickly your page and its content loads can impact user experience and could spell the difference between your potential patients calling you and abandoning your website.

Social Media Integration

Step 7

Social media integration

Social media is the new word-of-mouth and has become an integral part of search. Solution21’s SEO strategy involves integrating your social media with your website to diversify search results.

Analytics and Reports

Step 8

Analytics and reports

Solution21 provides complete access to analytics and monthly SEO reports, including ranking reports, graphs on rankings, traffic flow, click rates and more.

Benefits of SEO

SEO is a long-term strategy we use to get your dental and medical website listed and ranked organically by top search engines, such as Google, Yahoo, and Bing. SEO is an indispensable search marketing tool that can provide strong search engine presence for your practice and win new patients.

  • Rank higher on search engine results
  • Content aimed at targeted audience
  • Exposure to the right audience based on targeted keywords
  • Increase traffic to your website
  • Provide a steady stream of quality leads
  • Lead to a higher conversion rate
  • Improve your online presence

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Pairings for your SEO.

Marketing solutions to attract more patients and keep you ahead of the competition.

Responsive Website

Responsive website is a must in our increasingly multiple-device mobile world. Did you know that more than 50% of all internet searches are done on mobile devices? It adapts to all devices and screen sizes, it’s more convenient for your patients and it’s ranked higher by Google.

Appointment Management

Patient appointment scheduling is at the heart of your dental or medical practice. Without an appointment system in place, it would be impossible to stay organized, plan your day, accommodate emergency patients, and deliver exceptional service.


Pay-per-click (PPC) Advertising offers instant search engine exposure for your practice. Potential patients are sent to a tracked landing page that allows for us to track and record phone calls and email leads generated by the ad campaigns.

Social Media Management

Social media management is a dynamic way of connecting, communicating and engaging patients with posts promoting your practice, highlighting special offers, sharing positive testimonials and encouraging referrals through social networks.

I Want a Strategy Session

Expert SEO strategists.

Work directly with your dedicated SEO consultant.

Solution21’s team of experienced SEO experts create tailored local SEO to help you achieve your practice marketing goals, whether it’s increasing brand awareness, promoting specific services or attracting more patients. Each client in Solution21 is assigned an SEO Account Manager, who is a trained SEO professional with years of search engine optimization experience and a proven track record in managing SEO campaigns successfully.

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A beautiful website means nothing until it is found

Our skilled marketing and SEO team has helped hundreds of dental, medical, and plastic surgery practices improve their online visibility. At Solution21, we build practice websites that offer value and help it rise to the top of search engine results so you can get found by potential patients. Please contact us at 949-336-7575 or click on the button below to get a complimentary SEO consultation.

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