|By M. Mojgani | Solution21 | Senior Web Admin|
Because the online marketplace is constantly changing, an SEO professional’s toolbox must be constantly evolving to ensure the best results. SEO, as an industry, is constantly in motion. Many older SEO tactics have become obsolete, such as content under 300-words, keyword stuffing, and improper image management.
Designing and optimizing your practice’s website is just wasted effort if no one can see it. Solution21’s Search Engine Optimization(SEO) Services work to ensure that your dental practice’s website is as visible to potential patients as possible. It’s important to keep SEO in mind when adding content to your site.
What Doesn’t Work?
The most common mistake made by online marketing firms is using what has been dubbed “black hat tactics”. These are things like keyword stuffing and link spamming. The reason people think these tactics work is because it does work but only in the short term. Major search engines like Google have systems in place to penalize sites that use these black hat tactics. Search Engines have systems in place in order to make sure that the sites that remain at the top of their rankings are using organic tactics. Spamming unrelated content and keywords into your site could cause your site to receive a penalty or even be banned from appearing on those popular search engines.
What Does Work?
SEO is actually tied into the other services we provide. If you have the best possible SEO campaign with poor content, then the good it can do is severely limited. Potential patients expect quality online content and a friendly online experience. Combine this with programs like Google’s Panda program, which is used to prevent sites with poor quality and unreliable content from reaching high rankings on search engines. It is important to ensure potential patients with a good user experience. This is done by making your content timely and relevant. Don’t try to force potential patients to follow you on social media platforms. Try to make the experience and marketing feel as organic as possible.
What Can You Do To Help?
In order for your site to be successful, you’ll need to try to view your site as a potential patient would. Are there longer load times on your site? Is the content relevant to your services? Do not undervalue any part of the experience. If a potential patient has to deal with these frustrations from your site, while they don’t from a competing practice’s site, they’ll likely go with your competitor. Use the tools that you feel potential patients will use to find a dentist. Try to cycle through your practice’s reputation on review sites like Yelp. This will help you monitor your practice’s SEO.
Where Do We Come In?
There are plenty of factors in SEO. There are plenty of things to keep in mind. It isn’t just the content; it’s also how that content is presented. The scoring card for what ranks a site high on search engines is constantly changing. Solution21 will work with your practice’s SEO to ensure your practice’s website ranks high in potential patients’ searches.
Solution21 is a leading full-service online marketing company based in Irvine, California. We specialize in Website Design, SEO, PPC, Reputation Management and More. Schedule an online marketing consultation by calling Solution21 at (888) 423-9235 or filling out our contact form today.