PPC for Dentists
Pay-per-click or PPC for Dentists is a paid advertising in which dentists pay every time their advertisement is clicked when their target keyword is looked up on search engines. The cost per click (CPC) is calculated based on relevance and the competition for the keywords in your local market. PPC offers immediate first-page listing on search engine results. Solution21 offers PPC services that ensure high-quality traffic for your website. We set up an initial consultation with you where one of our PPC experts determines your business goals and comes up with the right paid advertising strategy for you.
PPC Management Services
Attracting prospective patients online is not easy, especially with people’s span of attention shrinking by the day and the competitive local market for dental practices. Our expertise in PPC management will help build the right foundation for your paid advertisement strategy. At Solution21, we customize our management services to fit your business goals and will work closely with you to understand your needs. We work within the approved budget and keep you regularly updated about your ad performance. We maintain transparency and open communication with our clients to keep you involved in the whole process.
✶ Research and explore your market and niche
✶ Establish baselines and benchmarks
✶ Competitive analysis
✶ Discuss your business goals
✶ Keyword research
✶ Set-up accounts
✶ Develop ad campaigns
✶ Daily bid adjustments for the right keywords for maximum ROI
✶ Write high-converting ad copies
✶ Design compelling PPC Ad Copies to increase the Click Through Rate (CTR)
✶ Design compelling PPC landing pages to aid in conversion
✶ Manage your daily and monthly PPC budget, making sure money goes to the right targets and save on your budget
✶ Adjust or fine tune your PPC advertising strategies based on performance metrics
✶ Track and report the new leads, keyword performance, cost per click
✶ Transparency in managing your PPC
Tracking ROI of PPC Strategy
With PPC, tracking your ads conversion is easy and measurable. PPC is set up so every step along your prospective patient’s buying cycle is tracked, from the initial click on your advertisement all the way through the phone call they place to your dental office. Our PPC management includes tracking your ad’s performance or Click Through Rate (CTR), which is the number of times your ad was displayed compared to how many times it was clicked. Tracking and analyzing your CTR allows us to understand which ad is more engaging or effective for your target market and it helps us improve or fine tune your campaign for better performance. When visitors click on your ad, they are lead to your targeted landing page and funneled to contact your dental office through a tracked phone number or email contact form for inquiry or for a dental appointment.
Certified Paid Advertising Experts
Solution21’s certified paid advertising experts have all passed the AdWords Fundamentals and Advanced Exams, the Bing Ads Exam, as well as the Google Analytics IQ Exam. We provide research driven strategies that deliver targeted traffic and maximum return on investment on your PPC strategy, while building stronger online presence for your dental practice. Using advanced business intelligence tools, we analyze every business facet of your dental practice, create targeted landing pages, research and review your keywords throughout the PPC process, formulate winning ad copy that fuels your campaign’s click-through rate and deliver more conversions.
Top PPC Platforms
There are several PPC platforms you can use to drive high quality traffic to your website, the top four of which are Google AdWords, Facebook Ads, Microsoft Networks (Bing and Yahoo).
The most popular PPC platform, Google is the biggest search engine and owns the largest percentage of search traffic with 67 percent market share. Advertising on Google AdWords gives you access to millions of consumers that are actively searching for healthcare providers on their network. Advertisement with Google guarantees immediate first page and top position placement if you are willing to outbid your competitors. Read more »
By far, the largest social media with over a billion active users. Studies have revealed that over 50 percent of all active Facebook users visit the site daily, giving you the widest audience and readership. Facebook ads allows you to target people by interest categories and location, which helps you place your dental services in front of a qualified audience of people who might already be interested and looking for your services. Through Facebook, you can interact and build lasting relationships with people and find new customers. Read more >>
Bing and Yahoo Ads
Microsoft Ad Network’s Bing and Yahoo Ads are other platforms you can tap to reach prospective patients who are not searching on Google. Bing and Yahoo’s market share in paid search clicks is steadily growing. They are less competitive than Google and offer more reasonable cost per click (CPC). Read more >>
PPC + SEO = Top Organic and Paid Listings
All search engines provide two kinds of listings—organic listings and paid listings. PPC paid advertising offers immediate results in the paid listings section of search results, while Search Engine Optimization (SEO) is highly focused on optimizing your content in the organic listings section. The powerful combination of these two strategies will definitely boost your online visibility, guarantee domination of both organic and paid listings and generate high quality traffic to your website. Furthermore, by combining your PPC and SEO with comprehensive digital marketing solutions, such as Call Tracking, Remarketing and Social Media Management for medical practice, you can further amplify your online exposure, generate even more leads and be more visible to your potential patients.