Key Benefits of PPC
✶ You Only Pay When Interested Potential Patients Click Your Ads
Compared to traditional offline advertising offline, where you don’t know if it reached or engaged your targeted audience, PPC lets you know specifically where you ad budget is going and you only pay when potential patients click your ad.
✶ You Can Set Your Ad Budget to Control Cost and Save Money
With PPC, you set your ad spend and put a cap on it according to your budget and needs. It’s flexible and can be lowered or raised any time. Depending on how competitive the keywords are in your local area, you can’t really see any huge impact on your ROI if you are not willing to spend on generating leads for your dental or medical practice.
✶ You Can Target Specific Location and Delivery Time
PPC allows you to create specific ad to reach your target prospective patients in a specific place at a specific day, along with device-specific preferences. This means you can reach your target patients at a time when you know they are looking for your services in your area.
✶ You Can See Immediate Results
PPC campaigns can show results much faster than traditional offline advertising and organic search traffic. PPC campaign can be launched right away and it’s possible to start seeing results, as far as website traffic and conversions are concerned, the very next day.
✶ Your PPC Strategy Can Work with Your Other Digital Marketing Strategies
Combining PPC with other digital marketing solutions, such as SEO and Remarketing, can be very powerful. It provides your practice immediate and long-term results in the paid and organic search, attracting more prospective patients, expand your reach and brand recognition, and greatly increase your profits.