Plastic Surgery Trends in
The Fashion Center of the USA – New York
Plastic Surgery Trends In New York
Plastic surgery has never been more popular than it is today. The number of cosmetic medical procedures performed in 2015 was up 115 percent over the year 2000, and the numbers continue to grow year by year. While breast augmentation remains firmly in the top spot for plastic surgery throughout the U.S., the trends seem to vary slightly when broken down into smaller geographic areas.
Specifically, in New York, the most frequently searched cosmetic surgery on the Internet is actually liposuction, which is the number two procedure throughout the U.S. While search terms do not necessarily mirror what is actually happening in physician offices and operating rooms throughout the state, it is a strong indicator of what is on the minds of New Yorkers.
New York is the fashion center of the USA – and several plastic surgery treatments are becoming a normal part of face and body maintenance and enhancement. People who at one time may not have considered a plastic surgery treatment are flocking in for cosmetic enhancements. The use of high-performing non-surgical options has increased general public interest in the benefits of cosmetic surgery treatments.
- Designer Fillers
- Laser Treatments
- Breast Implants
- Body Sculpting: New Technology
The most popular plastic surgery treatments for patients in New York include:
New fillers specifically formulated for various facial areas continue to gain in popularity for the public at large. BOTOX is a standby, and counted on by millions to maintain a smoother look, but more recently released custom dermal fillers are a highly-requested treatment to rejuvenate the appearance of brow, mid-face, lip lines, smile lines, and frown lines.
A wide range of advanced laser systems are being used to produce an even skin tone, reduce the appearance of lines and wrinkles, and to treat acne scars. With an aging population, anti-aging treatments of all types are of high interest, and many people seek out non-surgical facial rejuvenation treatments as a first step.
One of the most requested procedures is breast enhancement. Women can be unhappy with the appearance of breasts, whether size, shape, or due to the loss of skin elasticity due to aging or breastfeeding. Breast implants continue to be a highly-requested procedure, and newer types of implants can create a more natural-looking feel and appearance. “Gummy Bear” implants have come on the scene.These are termed “high-strength silicone gel implants,” and colloquially called “gummy bear” as the cohesive gel holds its shape in a manner like the popular candy. Many women are interested in these implants as they want their new breasts to look and feel as natural as possible. Teardrop implants are shaped more like natural breasts, and are highly-customizable. As with any plastic surgery, the skill of the plastic surgeon is the most critical aspect in the final appearance, and the most skilled plastic surgeons can produce remarkably natural-looking results with the more traditional shape of implants by using the best surgical techniques.
New techniques make it possible to sculpt the body without surgery by freezing the fat in certain areas. Double chins can now be reduced with an injectable that kills off the fat cells in the target zone, which the body then naturally sheds. These new systems, such as CoolSculpting, are of high interest to those interested in improving on what nature gave them.
A Shift to Non-Surgical Cosmetic Treatments
Plastic surgery has advanced into new territory with the latest generation of highly-effective, non-surgical cosmetic treatments. Many younger patients are choosing to enhance face and body with these advanced technologies, including non-surgical body contouring, laser treatments, light therapy, microneedling, or PRP treatments to rejuvenate or reshape body or face. These non-surgical treatments produce exceptional results with little-to-no downtime. Modern non-surgical anti-aging treatments make it possible for patients to maintain a youthful face and body for longer, and are in high demand.
With a growing level of interest in less invasive or non-surgical treatments, plastic surgeons can connect with a broader demographic. While standard surgical procedures such as breast augmentation, facelift, neck lift, ear surgery, or an eyelift will always be popular, doctors are now offering patients a wider range of treatments, including dermal fillers, lip plumping techniques, laser skin tightening or resurfacing, microneedling, and other non-surgical enhancements. These treatments are important trends to watch – and to take advantage of.
Facelifts: Always a Popular Procedure
For many patients, no injectable or laser can produce the results of a standard facelift. The mini-facelift is appropriate for younger patients with less severe wrinkling and sagging. An aging population has led to an increase in patients who want a range of anti-aging procedures to restore a more youthful appearance.
A Spa Environment: Patients Expect Luxury
Patients are very educated, discerning, and expect a patient-centered experience. Many prefer a spa-like atmosphere rather than a typical sterile medical environment. Presenting your practice as a warm, inviting, and more luxurious experience can make it more appealing to prospective patients. Many plastic surgeons are following this trend, and establishing a warm, inviting atmosphere with a spa-like image. In this era of online information sharing, the more pleasant you make the experience, the more positive reviews your practice will receive. Obviously, your surgical skills are the most important factor for your patients, but the ambience you present in your practice matters now more than ever before.
The same is true with your practice website. It is imperative that your plastic surgery website is updated to reflect the current design and function expectations of your target audience. High quality images and videos, easy-to-read and understand content, and multiple ways for a user to instantly connect, make an appointment, or post a review all make a difference. Technology issues such as page-load speed are critical – slow loading pages drive away users within seconds. If you have an older site, you are losing patients – it is that simple. If your site is not producing new patients for you, it should be analyzed to find out why. A few simple tweaks may be all it needs – or a total redesign. Our team of professional designers and developers at Solution21 does it all.
Connecting with New Patients in New York
To connect with patients interested in a plastic surgery procedure, whether surgical or non-surgical, a powerful online presence has become more important than ever. Just like plastic surgeons, not all online marketing firms are created equal. Talk to our skilled team of professionals at Solution21 to find out how to make your plastic surgery practice more visible online and to attract more patients. Take advantage of our extensive knowledge of user habits and behaviors and the techniques that make your website function as a marketing tool that produces new leads.
The Role of Technology in Cosmetic Surgery Advancement
Cosmetic surgery is very different today than it was just a few years ago. Over the past decade, the industry has largely evolved toward a focus on cosmetic procedures as a whole – not just those that involve a scalpel and general anesthesia. Minimally-invasive and non-invasive procedures have been met with broad cultural acceptance due in part to their ease, affordability, and accessibility. While they are not meant to take the place of traditional cosmetic surgery, these new advanced treatments are driving more people into surgeon offices throughout Albany, Manhattan, Rochester, Buffalo, and other urban areas in the state.
Since liposuction is so popular in New York, it makes sense that there has been an uptick in interest in non-surgical body contouring procedures. This usually involves a non-surgical means of spot-reducing fat. The technology freezes fat cells, forcing the body to eventually eliminate them through natural processes. There is no downtime associated with the procedure, and the risks are minimal. With this technology, it may be possible for a patient to achieve a 25 percent reduction in fat without ever going under the knife. This is often recommended for patients who have stubborn fat pockets that remain despite diet and exercise.
The New Nose Job
In New York, making a good first impression is essential. A good nose job can completely alter the appearance of the face without look unnatural or out of place. For people with unshapely noses, this is good news. The bad news is that rhinoplasty has remained largely unchained for 100 years or more, involving a hammer and chisel technique that leaves patients badly bruised, in much pain, and with uncertain results.
Now, there are more options in the quest for a shapelier nose. For some, the answer is s simple as getting a liquid rhinoplasty. This involves injecting the nose with fillers that help contour its shape. Not only is a non-surgical quick fix, but can also be highly affordable compared with traditional surgery. Another option is The Piezo Technique, which eliminates the hammer and chisel in favor of a unique, high-frequency vibration technology. This allows the surgeon to more accurately saw through the bony structure of the nose without harming the delicate soft tissues that surround it. The Piezo Technique also minimizes bruising and bleeding, potentially allowing patients to return to work as little as one week after surgery.
Emphasis on Safety
As patient education continues to become more widely available in New York, there is a greater emphasis on safety when developing medical technology and materials. One such example is the new Ideal Implant, which is being used more and more in place of traditional saline and silicone breast implants. With the Ideal Implant, there is less risk of toxicity than with silicone gel implants and a lower risk of rupture than with traditional saline implants. The carefully designed implant houses saline inside multiple layers of bio-compatible casing, allowing it to maintain a natural feel and appearance with fewer of the downsides associated with traditional implants.
By far, the most commonly requested cosmetic procedures among New York patients are non-surgical in nature. Millions of people get cosmetic injections every year – many of them in New York. Evolving techniques and improvements have made it possible for physicians to create natural looking results in patients who want to turn back the hands of time.
The number one cosmetic enhancement in New York is the use of neurotoxins like Botox and Dysport to prevent the formation of wrinkles and soften existing lines – usually along the brow and/or around the eyes. Perhaps the most surprising trend however, is the influx of young patients – sometimes as young as18-21 – who want to use neurotoxins to prevent deep-seated wrinkles from forming altogether.
In middle-aged patients, the use of Botox and Dysport is often paired with dermal fillers or fat injections that help create what is known as the ‘liquid face lift’. Though not necessarily a replacement for a traditional face lift, the liquid face lift is an effective means of achieving more sculpted cheeks, less sagging, and a softer overall appearance. When combined with a good skin care routine for patients in their 40s and 50s, a liquid face lift could delay the need for an actual facelift by decades.
Finally, we come to one of the fastest growing areas of cosmetic surgery – buttock implants and buttock lifts. Some call it the ‘Kardashian Effect’, whereas others consider it a product of broader changes in culture preferences, but more and more people are visiting their plastic surgeons’ offices in request of a fuller, rounder, and higher buttock. In fact, the number of people undergoing either procedure skyrocketed by 36 percent in just one year between 2014 and 2015.
What to Expect?
With all of this in mind, it is safe to say that cosmetic surgery in New York is expected to continue growing until it has become a mainstream part of Empire State society – even more so than it already is now. Over time, stigmas will fall away, and there will likely be a continued emphasis on the importance of non-invasive and minimally invasive treatment protocols that do not negatively impact the lives of patients.
We also expect to see changes in post-surgery recovery. With scientific research backing the role of human growth factors in would healing, it is completely plausible that surgeons could one day administrate therapeutic treatments to help accelerate the recovery process.