|By Cami Gener | Solution21 | Marketing Specialist|
With the advent of technology and social media, word of mouth can get around extremely fast. Medical professionals are at the mercy of review sites in which a single complaint can drag their name through the mud—and forever impact their practice. When a professional is trying to build their medical practice, they need to keep their reputation at the top of its game. People visit doctors they know and trust who can care for them, and complaints about treatment can have a lasting, negative effect on one’s image. In today’s society, it is important for professionals to pay close attention to reputation management.
Reputation management explained
Reputation management is a method of keeping a business or organization in good light. It does not entail making up information that is not true to give a more well-respected appearance to others. It is ensuring that any potentially damaging information regarding the person or the business is not going to circulate through word of mouth and social media to affect one’s reputation. This includes managing clients, patients, or suppliers who may take to the World Wide Web to vindictively attempt to impact the individual and their practice.
If there are valid complaints of poor customer service or poorly administered treatments at a medical practice, the professionals should be accountable. However, it is far too simple for patients who have been offended or affected by a medical professional to blast their information out on the internet to “get back.” When potential patients are considering a medical practice and see these complaints, they are likely to go elsewhere.
How can reputation management be a part of a marketing plan?
Reputation management is best handled by a marketing agency who can scour every corner of the internet to look for posts about a medical professional or a medical practice that may damage their reputation. These marketing agencies know exactly how to address these posts and have them removed as quickly as possible.
However, reputation management is an ongoing process. When one bad review is removed, several more may appear. One’s reputation requires continual monitoring to ensure the client looks as positive as possible when prospective customers are taking to the internet to learn about a company. A medical professional wants to appear well-respected, fair, and professional in the limelight.
Marketing agencies such as Solution21 can provide online reputation management along with packages for more specialized medical marketing solutions to provide the full spectrum of services to clients in the hospital and healthcare fields.
Grow the medical practice above competition
As more Americans are able to obtain health insurance, they are beginning to have a higher demand for medical professionals who can administer high-quality, comprehensive services. The competition within this field makes it important to focus on reputation management online. Many potential patients are internet-savvy and will take to the World Wide Web to research a professional before stepping foot in their practice.
Growing a medical practice requires an office to stay aware of what is being said about the business online. Medical practices should monitor social media accounts to learn about negative remarks and reviews being made about a professional or business and stay abreast of methods used to reverse these false or damaging statements as soon as possible. If you pay attention to the reputation available online, you will be able to keep your practice in a positive light and ensure patients feel comfortable with making you their primary go-to medical professional by building trust and a wonderful reputation in the local community.