FAQ – What is Responsive Web Design?


For a crash course on what responsive design is and what it can do for you check out our handy infographic below, or keep scrolling for a text version.

What is Responsive Web Design - Infographic

What is Responsive Web Design?

A responsive website adapts to the device, whether desktop, smartphone or tablet, of each unique visitor. It’s a single-URL site framework that uses fluid grids, which dynamically re-size and re-arrange to fit a variety of different screen sizes.

Why Do You Need a Responsive Website?

1. Google Recommended

Google recommends that “webmasters follow the industry best practice of using web design, namely serving the same HTML for all devices, using media queries to decide rendering on each device.”

2. Excellent User Experience

Rather than creating a separate site and corresponding codebase for wide-screen monitors, desktops, laptops, tablets and phones of all sizes, a single codebase can support users with differently sized viewports.

3. Better for SEO

Separate mobile websites have their own URL and different HTML to their desktop counterparts, whereas responsive sites use one URL and one set of pages and files, making it simpler for Google to crawl and index content.

4. Cost Effective

The advantages of having a single site that conforms to the need of all devices are significant when compared to having two separate websites. One website costs less than two, and the savings can be substantial.

Google Says More Searches Now on Mobile Than On Desktop

  • 90% of American Adults own a smartphone
  • 80% of Internet Searchs are done on a smartphone
  • 5.6 hours per day are spent on a mobile device

5. Very Easy to manage

With a responsive site, your site will adapt to each device, providing the relevant layout and content that best meets the users’ needs. It also means that your business will only have one site to manage, meaning you’ll only have to update content one time, regardless of how different people consume your content.

6. Increasing Your Reach

Increasing use of the Internet and proliferation of web applications on tablet and mobile devices has been the driving force behind this development. Traditionally users would be re-directed to a device specific site (e.g. mobile), but responsive design means one site can be implemented across devices.

Building Websites for a Multi-gadget World

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