How A Dental Website Design Can Get Your Office Noticed
How Your Dental Website Design Can Get Your Office Noticed
In today’s consumer-driven market, where multiple service providers are available in almost every specialty and geographic area, consumers are using all the information available to choose the best dental care provider for themselves and their families. Word of mouth is still a powerful way to get noticed and establish your dental office’s reputation, but in today’s digital age, it is rarely enough. More and more, consumers are relying on the internet to make important decisions regarding dental and health care.
The Changing Face of Search Engine Optimization (SEO)
In the current culture, the first impression about a dental practice is rarely made in person. Instead, the internet is introducing consumers to their options and creating the first impression without the consumer ever leaving home. Both to cultivate brand trust and credibility with existing consumers, and to attract new consumers to your practice, you need …
to ramp up traffic to your website. One of the most important ways to get people clicking on your website is to use SEO (Search Engine Optimization) strategies so your website appears on the first page of results when a user searches for a dentist in your area, or for a specific dental procedure, such as teeth whitening, veneers, or other data. In the early days of SEO, a heavy prevalence of keywords was a critical factor in website ranking, but times have changed. Websites became saturated with a few key terms but were short on meaningful, interesting, or even original content. As the algorithms evolved to become “smarter,” a high concentration of keywords became a weak point: today, the use of too many keywords without producing valuable, original content will be detrimental to your ranking. As SEO algorithms become more advanced, the value of high-quality, original content incorporated into your dental website design will only increase.
Dental Website Designs that Establish Credibility
The increasing dependence on internet-based information to help identify a trusted service provider means it is no longer enough to stop at having a professional-looking website with basic information regarding the services you provide. Instead, your site should be regularly updated with fresh, relevant content. To set your practice apart …
and communicate that it is on the cutting edge of dental technology, it is critical to post blogs every few weeks about advances in dental science, or the steps your office has taken to become more environmentally sustainable, safer for patients, and produce better results with newer treatments, systems, and technologies.
The Importance of Original Content
As Google algorithms (the program that instructs the computer how to solve a task, such as sort data) become more sophisticated to produce a better user experience, it is fruitless to engage in older SEO tactics like keyword saturation. As the algorithms evolve, the importance of original, high-quality content becomes…
ever more important. Partnering with a web design company that stays up-to-date on SEO best practices is perhaps the single most important action you can take to increase traffic to your dental website.
Become a Community Partner
People tend to trust dental providers that they see as personal, relatable, and invested in the communities they serve. To increase the visibility and put a human face on your practice, take the time to engage with your local community. Participate in a street fair or local event …
and connect face-to-face with the locals, or join a volunteer group. Get a booth where you can hand out free toothbrushes, coupons for dental visits, and engage in friendly conversations. Make sure to post about the event both before and after, and site traffic can ramp up as community members become familiar with your name, search for you online, and associate your office with community involvement.
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